Ultimate Guide to Protecting Your Business Name, Brand, and Reputation

by Daniel And Matthew Rung

Overview

Was your business name stolen?

Was your brand stolen?

Take action!!!

This book is a comprehensive guide for small business owners on protecting their business name, brand, and reputation. It emphasizes the interconnectedness of these three elements as foundational assets for long-term success. The book systematically covers legal protection (trademarks, copyrights, domain names), brand safeguarding (visual identity, consistent usage, monitoring unauthorized use), reputation building (quality products/services, customer service, ethical conduct, community involvement), online reputation management (monitoring, responding to feedback, creating positive content, SEO), crisis management (communication plans, addressing PR issues, post-crisis recovery), legal recourse (defamation laws, cease and desist letters), and proactive strategies (brand audits, staying updated on industry trends, employee training, strong online presence). Ultimately, the book aims to empower small businesses to proactively protect their valuable intangible assets, ensuring their sustained growth and prosperity.

Product Details

BN ID:	2940184664934
Publisher:	Bigger Bottom Line
Publication date:	01/16/2025
Series:	Ultimate Small Business Guide Book Series , #4
Sold by:	Barnes & Noble
Format:	eBook
File size:	255 KB

About the Author

Daniel and Matthew Rung, the driving force behind the Bigger Bottom Line Guide Book Series, are seasoned entrepreneurs with over 75 years of combined business experience. As serial entrepreneurs who have built multiple businesses from the ground up and consulted for numerous startups, they bring a wealth of practical knowledge to their books.

Our Entrepreneurial Journey:

Together, Daniel and Matthew have founded and operated a diverse range of businesses, including: A printing company, printing brokerage, digital prepress company, courier company, Internet casino & sportsbook consulting firm, offshore business incorporation company, online advertising company, Internet anonymizing service (Guardster), Internet file sharing company (Grokster), used book e-commerce business utilizing Amazon FBA and eBay, and Amazon returns reselling business on eBay.

Our combined experience spans: Company formation, Company financing, Technology and process development, Human resources, Management and Infrastructure, Marketing and customer service, Product development, Purchasing, logistics and distribution, Internet marketing, Website development, Software development, Database management, Server management, and Day-to-day operations of small to mid-size companies.

As the authors of the Bigger Bottom Line Guide Book Series, we transform our vast experience into actionable insights for small business owners. Our goal is to help you navigate the challenges of entrepreneurship, avoid common pitfalls, and ultimately achieve a bigger bottom line for your business.