Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now

by Ted Prodromou

Overview

Who should you follow? How many people should you follow? How often should you tweet?
Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Product Details

ISBN-13:	9781613081822
Publisher:	Entrepreneur Press
Publication date:	02/01/2013
Series:	Ultimate Series
Sold by:	Barnes & Noble
Format:	eBook
Pages:	304
File size:	4 MB

About the Author

Ted Prodromou is a speaker, author and online advertising consultant, generating leads for his clients using Google AdWords, Facebook ads, LinkedIn, Twitter, and other social media platforms. He also teaches online and in-person classes on LinkedIn, Twitter, and online advertising. In his past life, Ted worked for high tech companies IBM, DEC and Cellular One before starting his own consulting firm in 1999.

Table of Contents

Acknowledgments ix

Foreword Susan RoAne xi

Preface: My Twitter Story: Making Friends xiii

Chapter 1 Why Twitter? 1

Connecting With Others 2

Twitter Facts 3

Is Twitter for You? 5

Social Impact 7

Conclusion 10

Chapter 2 The ABCs of Twitter 13

Twitter Lingo 13

Conclusion 21

Chapter 3 Getting Started with Twitter 23

Creating Your Twitter Account 23

Tweeting With the Other Birds 29

Types of Tweets 30

Protected Tweets 32

Why Only 140 Characters? 32

What Should I Say? 33

What Not to Say on Twitter 37

Your First Tweet 40

Conclusion 40

Chapter 4 Customizing Your Twitter Profile to Attract Followers 41

Your Twitter Profile Picture 41

Image Banners 44

Your Twitter Bio 45

Advanced Profile Configuration 48

The @ Connect Tab 63

Conclusion 65

Chapter 5 Following and Followers-the Foundation of Your Twitter Strategy 67

The Art of Following 67

Twitter Styles 68

Finding the Right People to Follow 70

Building Your Followers 74

Conclusion 75

Chapter 6 Aligning Your Twitter Strategy with Your Business 77

Twitter Strategies 77

Create a Twitter plan for Marketing, Sales, Support, and Reputation Management 79

Choose the Audience You Want to Reach 83

Speak Your Audience's Language, Whether It's Tech Talk, Marketing Talk, or Sales Talk 84

Track Your Twitter Activity and Measure Engagement 85

Track Your Lead-Generation Efforts 85

Monitor Your Reputation 86

Assign Duties to the Appropriate Departments 87

Twitter-Promoted Services 87

Conclusion 91

Chapter 7 Advanced Twitter 93

Twitter Lists 93

Creating Viral Tweets 99

Lead Generation 102

Building Your Brand or Business 104

"Advertising" on Twitter Promoted Products 105

Contests 109

Conclusion 116

Chapter 8 Twitter Tools 117

TweetDeck 117

HootSuite 124

HootSuite Analytics 132

SocialBro 137

Twopcharts 142

Tweetbot 143

Instagram l46

Buffer 146

TweetChat 147

Twitpic 148

CoTweet 148

Refollow 149

Twylah 150

Conclusion 151

Chapter 9 Twitter Success Stories 153

Susan RoAne @SusanRoane 154

Mark Ginnebaugh @MarkGinnebaugh 164

Carrie Wilkerson @CarrieWilkerson and @Barefoot_Exec 167

Eric Jan van Putten @ericjanvputten 179

Michelle Bucher @M_Bucher 184

Conclusion 194

Chapter 10 Power Twitter Users 195

@ChrisBrogan 195

@JeremiahOwyang 196

@CharleneLi 196

@BrianSolis 196

@Guy Kawasaki 197

@GaryVee 197

@PeterShankman 197

@APlusK 198

@LadyGaga 198

Build Your Own Power Twitter List 198

Chapter 11 What's Next? 199

About the Author 201

Index 203

What People are Saying About This

From the Publisher

Ted Prodromou has put together a comprehensive Twitter guide for real businesses in the real world. Whether you need to get up to speed on Twitter, or you're looking for some more advanced ‘pro tips,’ this is a great reference.
-Sonia Simone, co-founder of Copyblogger Media

When Twitter was launched in 2006, nobody could have imagined the impact 140 characters or less would have on our lives...or our businesses. Today Twitter is THE source for breaking news events, communicating with your friends, and even marketing your business. Ultimate Guide to Twitter for Business shows you how to build a powerful online community of raving fans that can become your most effective marketing channel. Nothing beats word-of-mouth marketing and Twitter is the perfect tool to spread the word about your business.
-Tom Beal, Twitter Tom

Ultimate Guide to Twitter for Business helps you understand why Twitter has become such a powerful communications tool. This easy-to-follow guide shows you step by step how to use Twitter to more effectively communicate, create deeper engagement, and build lasting relationships with your customers.
-Melanie Mitchell SVP, Search Strategy at Digitas

This is just the guide a direct marketer needs. Ted gives you a plan for marketing, executing sales, better support, and ongoing reputation management.
-Bryan Todd, co-author, Ultimate Guide to Google AdWords

Editorial Reviews

Ted Prodromou has put together a comprehensive Twitter guide for real businesses in the real world. Whether you need to get up to speed on Twitter, or you're looking for some more advanced ‘pro tips,’ this is a great reference.
-Sonia Simone, co-founder of Copyblogger Media

When Twitter was launched in 2006, nobody could have imagined the impact 140 characters or less would have on our lives...or our businesses. Today Twitter is THE source for breaking news events, communicating with your friends, and even marketing your business. Ultimate Guide to Twitter for Business shows you how to build a powerful online community of raving fans that can become your most effective marketing channel. Nothing beats word-of-mouth marketing and Twitter is the perfect tool to spread the word about your business.
-Tom Beal, Twitter Tom

Ultimate Guide to Twitter for Business helps you understand why Twitter has become such a powerful communications tool. This easy-to-follow guide shows you step by step how to use Twitter to more effectively communicate, create deeper engagement, and build lasting relationships with your customers.
-Melanie Mitchell SVP, Search Strategy at Digitas

This is just the guide a direct marketer needs. Ted gives you a plan for marketing, executing sales, better support, and ongoing reputation management.
-Bryan Todd, co-author, Ultimate Guide to Google AdWords

From the Publisher