- the positive contribution of people from diverse cultural backgrounds;
- the politics of Self and Other which promote negative stereotyping;
- the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday’s own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
- the positive contribution of people from diverse cultural backgrounds;
- the politics of Self and Other which promote negative stereotyping;
- the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday’s own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.

Understanding Intercultural Communication: Negotiating a Grammar of Culture
208
Understanding Intercultural Communication: Negotiating a Grammar of Culture
208Hardcover(New)
Product Details
ISBN-13: | 9780815352389 |
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Publisher: | Taylor & Francis |
Publication date: | 09/11/2018 |
Edition description: | New |
Pages: | 208 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |