Value Propositions that SELL: Turning Your Message into a Magnet that Attracts Buyers
In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are 'inside-out' - more focused on product and service features than they are on the buyers' needs.
Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer.
Get the road-map for a Value Proposition Platform™ that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS!
Includes Development Success Tools:
1. Primary research conducted with B2B buyers
2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish
3. Seven downloadable templates to guide your work step by step
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Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer.
Get the road-map for a Value Proposition Platform™ that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS!
Includes Development Success Tools:
1. Primary research conducted with B2B buyers
2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish
3. Seven downloadable templates to guide your work step by step
Value Propositions that SELL: Turning Your Message into a Magnet that Attracts Buyers
In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are 'inside-out' - more focused on product and service features than they are on the buyers' needs.
Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer.
Get the road-map for a Value Proposition Platform™ that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS!
Includes Development Success Tools:
1. Primary research conducted with B2B buyers
2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish
3. Seven downloadable templates to guide your work step by step
Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer.
Get the road-map for a Value Proposition Platform™ that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS!
Includes Development Success Tools:
1. Primary research conducted with B2B buyers
2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish
3. Seven downloadable templates to guide your work step by step
2.99
In Stock
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Value Propositions that SELL: Turning Your Message into a Magnet that Attracts Buyers
Value Propositions that SELL: Turning Your Message into a Magnet that Attracts Buyers
2.99
In Stock
Product Details
| ISBN-13: | 9780692155110 |
|---|---|
| Publisher: | Wordzworth Publishing |
| Publication date: | 08/29/2018 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 8 MB |
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