Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases

by Colette Henry, The Right Honourable The Lord Ballyedmond OBE (Foreword by)

Overview

Approx.176 pagesApprox.176 pagesVeterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more. The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions. The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.

Product Details

ISBN-13:	9780702058233
Publisher:	Saunders Ltd.
Publication date:	12/01/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	190
File size:	6 MB

About the Author

Colette Henry is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland, Adjunct Professor of Business Strategy & Innovation at Griffith University, Australia, and an Affiliated Researcher with Jönköping University, Sweden. She leads various EU-funded entrepreneurship initiatives for DkIT and is the project leader for the Start for Future initiative. She is founder and chair of the Global Women's Entrepreneurship Research Network (Global WEP) and Founding Editor of the International Journal of Gender & Entrepreneurship. She has published on entrepreneurship education, gender, the creative industries, and veterinary/rural business. In 2015, she received the Diana International Research Project Trailblazer Award, and in 2017, the Sten K Johnson European Entrepreneurship Education Award from Lund University, Sweden. Colette is a fellow of the Royal Society, the Higher Education Academy, the Academy of Social Sciences, and the Institute for Small Business & Entrepreneurship.
Colette Henry is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland, Adjunct Professor of Business Strategy & Innovation at Griffith University, Australia, and an Affiliated Researcher with Jönköping University, Sweden. She leads various EU-funded entrepreneurship initiatives for DkIT and is the project leader for the Start for Future initiative. She is founder and chair of the Global Women’s Entrepreneurship Research Network (Global WEP) and Founding Editor of the International Journal of Gender & Entrepreneurship. She has published on entrepreneurship education, gender, the creative industries, and veterinary/rural business. In 2015, she received the Diana International Research Project Trailblazer Award, and in 2017, the Sten K Johnson European Entrepreneurship Education Award from Lund University, Sweden. Colette is a fellow of the Royal Society, the Higher Education Academy, the Academy of Social Sciences, and the Institute for Small Business & Entrepreneurship.

Table of Contents

Website vii

Contributors ix

Acknowledgements xiii

Foreword xv

1 Introduction Colette Henry 1

Part 1 Theoretical foundations

2 The need for business skills in veterinary education: perceptions versus evidence Martin A. Cake Susan M. Rhind Sarah Baillie 9

3 Clinical leadership and professionalism in veterinary practice Liz Mossop 23

4 Leadership and management in veterinary practice Brian Faulkner 35

5 Veterinary business management: an ethical approach to managing people and practices Lorna Treanor Martin Whiting 45

6 Documenting and investigating the entrepreneurial trade in illegal veterinary medicines in the United Kingdom and Ireland Robert Smith Martin Whiting 59

7 Applying marketing theory to veterinary practice Andrew Morton 73

8 Brand identity: building a veterinary hospital brand Catherine Coates 87

9 Veterinary field expertise and knowledge exchange Jeremy Phillipson Amy Proctor Philip Lowe Andrew Donaldson 97

Part 2 Practical cases

10 Ellie Prior: starting out in practice Claire Denny Sarah Baillie James Gazzard 109

11 Church Hill Equine Clinic: changing large-animal practice in rural areas Izzy Warren Smith 115

12 Cromlyn Vets: where to now? Colette Henry 121

13 De'Ath, Slaughter, Davis & Jones, MsRCVS: time for a rebrand? Lynne V. Hill 127

14 Cascade Veterinary Practice: changing times Adele Feakes Diane Wharting 133

15 Northington Veterinary Clinic: a new lease of life? Adele Feakes Diane Whatling 147

16 Parasol Kennels: innovative animal housing Christopher J. Brown Jane Taylor 163