Web Content Rx: A Quick and Handy Guide for Writers, Webmasters, Ebayers, and Business People

by Wayne English

Overview

Web Content Rx is a hands-on primer that shows anyone—even technical novice—show to write high-quality, keyword-laden, search engine optimized Web content. Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training, and creating an audio or video podcast.

This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or products. eBay sellers can create powerful online advertisements and photograph your products to maximize their appeal. Technical writers, and those who write for industry, will appreciate the extensive safety-related material.

Product Details

ISBN-13:	9781601630681
Publisher:	Red Wheel/Weiser
Publication date:	05/28/2009
Pages:	240
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Wayne English, founder of WebContentRx.com, writes Web content, media releases, and articles; does Website analysis; develops complete Websites; manages e-mail marketing campaigns; and markets Websites. English has published numerous articles in local, national, and international newsletters, major magazines, newspapers, and tabloids. As a contributing editor, he wrote a technically oriented monthly column for a photography magazine, worked as a professional photographer, and taught digital photography. He has taught software quality assurance, first aid, radiation protection, and health physics. English lives in Coventry, Connecticut.

Table of Contents

Introduction 9

Chapter 1 Get Read or Get Lost-Your Content Decides 11

Chapter 2 Writing Your Content 27

Chapter 3 Content That Sells 61

Chapter 4 Using Automated and Other People's Content 101

Chapter 5 E-mail 109

Chapter 6 Your Blog 123

Chapter 7 Getting Found: Content and Search Engines 131

Chapter 8 User-Generated and User-Maintained Content 141

Chapter 9 Communication 149

Chapter 10 Podcasting 161

Chapter 11 Digital Photography 175

Appendix A Grammar 189

Appendix B A Writer's Checklist 193

Appendix C Web Design and HTML 195

Appendix D Your Business 201

Appendix E A Short Style Guide and Confused Words 209

Appendix F Online Tools 217

Appendix G HTML Characters and Special Characters 219

Appendix H Unspammable E-mail Code 225

Appendix I An Almost Foolproof Data Backup Scheme 227

Appendix J Site Search With Google 229

Recommended Reading 231

Index 233

About the Author 239