Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

  • Working with social networking sites
  • Creating mindmaps
  • Selling your story in a compelling way
  • Choosing the right tactics for growth
  • Choosing the right tools on a budget
  • Evaluating customer actions
  • And much more

For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.

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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

  • Working with social networking sites
  • Creating mindmaps
  • Selling your story in a compelling way
  • Choosing the right tactics for growth
  • Choosing the right tools on a budget
  • Evaluating customer actions
  • And much more

For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.

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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth

Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth

by Stephanie Diamond
Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth

Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth

by Stephanie Diamond

eBook

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Overview

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.

Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:

  • Working with social networking sites
  • Creating mindmaps
  • Selling your story in a compelling way
  • Choosing the right tactics for growth
  • Choosing the right tools on a budget
  • Evaluating customer actions
  • And much more

For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.


Product Details

ISBN-13: 9781402235351
Publisher: Sourcebooks
Publication date: 05/01/2008
Series: Quick Start Your Business
Sold by: Barnes & Noble
Format: eBook
Pages: 304
File size: 3 MB

About the Author

Stephanie Diamond founded Digital Media Works, Inc. in 2002. She is a seasoned 25+ year management/marketing professional with experience building profits in a broad range of product and services businesses and worked for eight years as a Marketing Director at AOL. She lives in Westchester, NY.

Table of Contents


What's New Online
What's Important to Today's Web Marketer?     3
Changing Roles     23
A New Mindset
Creativity and Innovation     35
Think Like a Direct Response Copywriter     53
You're a Publisher Now!     67
Your New Social Media Website     85
Developing Your 7 Step Action Plan
The 7 Step Action Plan     105
Step 1. Niche     115
Step 2. Brand     127
Step 3. Story     137
Step 4. Search     147
Step 5. Content     161
Step 6. Tactics-Social Media     173
Step 6. Tactics-Tried and True     195
Step 7. Results     211
Completed Plan and Beyond
Putting It All Together     221
Let the Message Work for You     229
Collaboration with Colleagues and Customers     241
Tracking Your Success     247
Afterword     255
Bibliography
Books by Chapter     258
Tools by Chapter     261
Worksheets
Website Assessment Quiz     268
Worksheet: Present State     270
Worksheet: Present Mindset     271
Landing Page Worksheet     272
Conclusion Sheets by Chapter     273
Time vs. Revenue Assessment     281
New Mindset Worksheet     283
Worksheet-Your 7 Step Plan Complete     284
Index     285
About the Author     289
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