Why can the average music fan scan the radio dial and identify the “Christian station” based on the sound alone, without hearing a single lyric?
Why have hip hop and rock, genres that have thrived for decades in mainstream culture, been excluded from Christian radio playlists?
Why is Christian hit music, a format designed to reach “outsiders” with the message of Christ, transforming into an entertainment medium targeted at white, suburban soccer moms?
For the first time, a former Contemporary Christian Music insider breaks the silence on the underlying factors that drive Christian music.
What Becky Didn’t Want unlocks discussions about the narrow-mindedness of contemporary Christian radio and its exclusion of musical and racial diversity
The book, the second by Chicago-based radio and TV personality Seth Tower Hurd, explores the fleeting openness of contemporary Christian hit radio and its eventual blending into a one-size-fits-all listening genre.
Hurd uses a decade of experience as a radio host to unveil disparity in the Christian hit music industry as a whole, and opens conversations about ways sample-audience mandates exclude certain artists and sidestep storytelling that reach the lost and lonely.
