What Becky Didn't Want (Or a Short Account of the Brief Life of Christian Hit Radio)

What Becky Didn't Want (Or a Short Account of the Brief Life of Christian Hit Radio)

by Seth Tower Hurd

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What Becky Didn't Want (Or a Short Account of the Brief Life of Christian Hit Radio) by Seth Tower Hurd

Why can the average music fan scan the radio dial and identify the “Christian station” based on the sound alone, without hearing a single lyric?

Why have hip hop and rock, genres that have thrived for decades in mainstream culture, been excluded from Christian radio playlists?

Why is Christian hit music, a format designed to reach “outsiders” with the message of Christ, transforming into an entertainment medium targeted at white, suburban soccer moms?

For the first time, a former Contemporary Christian Music insider breaks the silence on the underlying factors that drive Christian music.

What Becky Didn’t Want unlocks discussions about the narrow-mindedness of contemporary Christian radio and its exclusion of musical and racial diversity

The book, the second by Chicago-based radio and TV personality Seth Tower Hurd, explores the fleeting openness of contemporary Christian hit radio and its eventual blending into a one-size-fits-all listening genre.

Hurd uses a decade of experience as a radio host to unveil disparity in the Christian hit music industry as a whole, and opens conversations about ways sample-audience mandates exclude certain artists and sidestep storytelling that reach the lost and lonely.

Product Details

BN ID: 2940015721669
Publisher: Seth Tower Hurd Writing
Publication date: 12/11/2012
Sold by: Barnes & Noble
Format: NOOK Book
File size: 110 KB

About the Author

Seth Tower Hurd was a Chicago-based network radio host for 10 years. He served as a judge on the Emmy-winning TV show “Inspiration Sensation” and host of the internationally distributed music interview show “The Merge Out Loud.”

He has contributed to several magazines, including music and film reviews for Relevant Magazine.

Hurd grew up on a working farm in Fishhook, IL (population, 46). He recounts his upbringing and encounter with desperate poverty, urban culture and playing college basketball in his first book, Hip Hop and Jr. College.

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What Becky Didn't Want (Or a Short Account of the Brief Life of Christian Hit Radio) 4.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Freed from the obligations of his job in Christian radio, Seth "Tower" Hurd can finally share the truth about what goes on when the mic turns off. This is an enlightening read for Christian music fans.
Seraph816 More than 1 year ago
This book was interesting, even from the perspective of someone who's "not that into" music. My local Christian station had been less appealing to me over the last couple years, and I've been asking myself, "What happened?" Now I know what happened.  This account of the downfall of Christian radio could also strike a chord with other people who work in nonprofit organizations: How do we keep our donors, but also focus on outreach? The book doesn't actually answer that question, but it gives the conundrum some validity.
DavidKellyPhoto More than 1 year ago
Amazing insight from a Christian Radio guy who lived it all: the exhilaration of being on the air and sharing his faith, working with amazing artists, experiencing how the 'industry' works -- then really seeing how the industry works -- how it focuses on the mythical soccer mom Becky, and how that focus winds up pushing some of the best up and coming artists to the side, and finally how Christian Hit (Outreach) Radio disintegrated because of this focus -- a focus Becky probably did not care about at all! Fascinating stuff!