Why can the average music fan scan the radio dial and identify the “Christian station” based on the sound alone, without hearing a single lyric?
Why have hip hop and rock, genres that have thrived for decades in mainstream culture, been excluded from Christian radio playlists?
Why is Christian hit music, a format designed to reach “outsiders” with the message of Christ, transforming into an entertainment medium targeted at white, suburban soccer moms?
For the first time, a former Contemporary Christian Music insider breaks the silence on the underlying factors that drive Christian music.
What Becky Didn’t Want unlocks discussions about the narrow-mindedness of contemporary Christian radio and its exclusion of musical and racial diversity
The book, the second by Chicago-based radio and TV personality Seth Tower Hurd, explores the fleeting openness of contemporary Christian hit radio and its eventual blending into a one-size-fits-all listening genre.
Hurd uses a decade of experience as a radio host to unveil disparity in the Christian hit music industry as a whole, and opens conversations about ways sample-audience mandates exclude certain artists and sidestep storytelling that reach the lost and lonely.
|Publisher:||Seth Tower Hurd Writing|
|Sold by:||Barnes & Noble|
|File size:||110 KB|
About the Author
He has contributed to several magazines, including music and film reviews for Relevant Magazine.
Hurd grew up on a working farm in Fishhook, IL (population, 46). He recounts his upbringing and encounter with desperate poverty, urban culture and playing college basketball in his first book, Hip Hop and Jr. College.
Most Helpful Customer Reviews
Freed from the obligations of his job in Christian radio, Seth "Tower" Hurd can finally share the truth about what goes on when the mic turns off. This is an enlightening read for Christian music fans.
This book was interesting, even from the perspective of someone who's "not that into" music. My local Christian station had been less appealing to me over the last couple years, and I've been asking myself, "What happened?" Now I know what happened. This account of the downfall of Christian radio could also strike a chord with other people who work in nonprofit organizations: How do we keep our donors, but also focus on outreach? The book doesn't actually answer that question, but it gives the conundrum some validity.
Amazing insight from a Christian Radio guy who lived it all: the exhilaration of being on the air and sharing his faith, working with amazing artists, experiencing how the 'industry' works -- then really seeing how the industry works -- how it focuses on the mythical soccer mom Becky, and how that focus winds up pushing some of the best up and coming artists to the side, and finally how Christian Hit (Outreach) Radio disintegrated because of this focus -- a focus Becky probably did not care about at all! Fascinating stuff!