Winning @ Amazon

This is my story of working with and for Amazon for a quarter of a century, as a small publisher, an author, a top reviewer, a former stockholder, and eventually an associate at one of the company's delivery stations. It is a story about working with and for a corporation who is "too big to fail," and therefore can afford to operate in ways I'd call "rigid."

But it wasn't always like that. In fact, Amazon's first two decades of doing business were better than great. Jeff Bezos revolutionized...