Wired to Resist: The Brain Science of Why Change Fails and a New Model for Driving Success

Wired to Resist: The Brain Science of Why Change Fails and a New Model for Driving Success

by Britt Andreatta

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Overview

“Illustrated by real-life examples and evidence from renowned scholars and practitioners, Wired to Resist provides novel insights into understanding why efforts to change often fail and—more importantly—how they can succeed.” Barry Posner, PhD, New York Times best-selling author of The Leadership Challenge

“A must-read for business leaders and HR professionals. In this constantly changing world, it’s critical to find leadership strategies that realistically address the human side of change. Dr. Andreatta offers a fresh look at the nature of resistance with a clear path to overcoming it. I couldn’t put it down.” Erin Earle, VP, HRBP for Engineering, LinkedIn

“I’ve read many books on leading organizational change and I appreciate how Dr. Andreatta gives me insight into the ‘whys’ behind the ‘hows.’ Wired to Resist arrived just as I was launching a new change initiative in my organization—and it immediately showed me several things I needed to address to increase our chance of success.” Kevin Goldsmith, Chief Technology Officer, Avvo

“Making a simple change in our behavior can be the difference between success and failure, but so often we quickly go to our default position and don’t know why. Dr. Andreatta unlocks the puzzle and guides us with proven scientific steps to help us shift to positive outcomes every time we tackle a new goal.” Jacqui Burge, Founder, Desk Yogi

Every year failed change costs billions of dollars. We are biologically wired to resist change: it’s the key to our survival and the obstacle that often gets in the way of us fulfilling our potential. Wired to Resist provides a new understanding of our biology and why change fails, despite our best plans. Dr. Andreatta synthesizes the latest research into a new model for change that harnesses the power of neuroscience and shows you how to thrive and lead through all kinds of change.

Drawing on her unique background in leadership, psychology, education, and the human sciences, Dr. Britt Andreatta has over 25 years of experience consulting with individuals, businesses, government agencies, universities, and nonprofit organizations. She creates powerful solutions to today’s personal, organizational, and global workplace challenges.

Product Details

ISBN-13: 9780997354737
Publisher: 7th Mind Publishing
Publication date: 01/24/2017
Pages: 146
Sales rank: 895,810
Product dimensions: 6.00(w) x 9.00(h) x 0.31(d)

About the Author

Dr. Britt Andreatta is an internationally recognized thought leader who creates brain science-based solutions for today's challenges. As CEO

and President of 7th Mind, Inc., Britt Andreatta draws on her unique background in leadership, neuroscience, psychology, and learning to unlock the best in people and organizations.

She has received over ten million views worldwide of her courses on Lynda.com and LinkedIn Learning. Other titles include The Neuroscience of Learning, Creating a Culture of Learning, Organizational Learning & | Development, Leading Change, Having Difficult Conversations, and Leading with Emotional Intelligence.

A highly sought-after and engaging speaker, Britt delivered a TEDx talk called "How Your Past Hijacks Your Future." She regularly speaks at corporate events and international conferences, receiving rave reviews like "best speaker of the conference" and "best keynote I've ever heard."

Britt's industry accolades include several prestigious awards, such as the 2016 Global Training & Development Leadership Award from the World Training & Development Congress. She won the Gold Medal for Chief Learning Officer magazine's Trailblazer Award, and was also nominated for the CLO Strategy Award for her work in designing a performance management program based on growth mindset principles. Talent Development magazine identified her as an "outstanding thought leader and pioneer" featured in the June 2017 issue.

Dr. Andreatta regularly consults with executives and organizations on how to maximize their full potential.

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