Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

by Michael J. Silverstein

Overview

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.

Product Details

ISBN-13:	9780061905407
Publisher:	HarperCollins
Publication date:	09/08/2009
Sold by:	HARPERCOLLINS
Format:	eBook
Pages:	336
File size:	1 MB

About the Author

Michael J. Silverstein is a senior partner and managing director at The Boston Consulting Group. He is the coauthor of the bestsellers Trading Up and Treasure Hunt. He is an authority on consumer buying behavior, retail and packaged goods innovation, and market development.

Kate Sayre is a partner and managing director in the New York office of The Boston Consulting Group. She is an expert on fashion retail and beauty.

What People are Saying About This

Irene B. Rosenfeld

“Women Want More makes the case for the role of women in moving markets. For consumer companies, it’s an essential resource.”

Michael Gould

“Women Want More tells the incredible story how companies can capture the emerging $5 trillion in real income growth for women, who feel undervalued in the marketplace; underestimated in the work place and underappreciated in the social arena.”

Indra K. Nooyi

“Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.”

Douglas Conant

“A must read for consumer-oriented companies of every size, shape and persuasion. Women Want More presents the most compelling consumer marketing proposition of our time with powerful insights anchored in thoughtful research.”

Les Wexner

“Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?”

Leonard Lauder

“Women Want More is a fresh and insightful analysis of how women’s increasing roles and ever-growing buying power are impacting the marketplace.”

John Zogby

“In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended.”

Editorial Reviews

An exhaustive analysis of the 2008 Boston Consultive Group Global Inquiry into Women and Consumerism, which surveyed 12,000 women from all walks of life about their spending habits. In painstaking detail, and employing every available scrap of corporate history, the authors describe how to reach the group which controls the spending in most categories of consumer goods, but who are sometimes misunderstood by the companies that seek to serve them. Through many examples of the women interviewed for the survey, we see pictures of the modern woman globe-wide-struggling between roles of caregiver, wife, and mother, stressed out, saddled with men who don't help with the housework, pressed for time, over-concerned with expensive beauty products, frustrated with condescending financial advisors and determined to do good with their dollars. The scope of the survey itself is interesting, but the repetitive detail makes the book more useful as a doorstop than a business guide, and there's a disconcerting bemused tone to the analysis-as if the authors were observing exotic zoo animals rather than a powerful consumer group. Others have done it better-and far more succinctly. (Sept.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Publishers Weekly

These titles both focus on getting and keeping customers. Women Want More makes the case that women will control ever greater amounts of consumer spending, and should be wooed accordingly with services that both save their time and meet their unique needs. The book is based on a study of 12,000 women conducted by the Boston Consulting Group (for which the authors work), and the most helpful findings reveal how many women are currently dissatisfied with the financial, health care, banking, and technological services that they receive. Suttle and Vest's narrative is much more a business how-to on keeping all clients happy by keeping your business's promises, exceeding expectations, and personalizing services. Neither book is groundbreaking, although the former offers a few unique insights, but both are serviceably written and should be considered for those seeking to freshen up their customer service collections.

Library Journal

Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.” — Indra K. Nooyi, Chief Executive Officer and Director, PepsiCo Inc.

“A must read for consumer-oriented companies of every size, shape and persuasion. Women Want More presents the most compelling consumer marketing proposition of our time with powerful insights anchored in thoughtful research.” — Douglas Conant, President and Chief Executive Officer, Campbell Soup Company

“Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?” — Les Wexner, Founder, Chairman and CEO of Limited Brands

“Women Want More is a fresh and insightful analysis of how women’s increasing roles and ever-growing buying power are impacting the marketplace.” — Leonard Lauder, Chairman Emeritus of The Estée Lauder Companies, Inc.

“Women Want More tells the incredible story how companies can capture the emerging $5 trillion in real income growth for women, who feel undervalued in the marketplace; underestimated in the work place and underappreciated in the social arena.” — Michael Gould, Chairman and CEO, Bloomingdale's

“Women Want More makes the case for the role of women in moving markets. For consumer companies, it’s an essential resource.” — Irene B. Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods

“In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended.” — John Zogby, President/CEO of Zogby International and author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream

“The most helpful findings reveal how many women are currently dissatisfied with the financial, health care, banking, and technological services that they receive. . . . [The book] offers unique insights [and] . . . should be considered for those seeking to freshen up their customer service collections.” — Library Journal

“Few books offer as many insights as Women Want More….[I]t shines a bright light on the pressures and opportunities the world’s one billion working women face every day.” — Marketing Daily

From the Publisher

Few books offer as many insights as Women Want More….[I]t shines a bright light on the pressures and opportunities the world’s one billion working women face every day.

Marketing Daily

Women Want More is a fresh and insightful analysis of how women’s increasing roles and ever-growing buying power are impacting the marketplace.

Leonard Lauder

A must read for consumer-oriented companies of every size, shape and persuasion. Women Want More presents the most compelling consumer marketing proposition of our time with powerful insights anchored in thoughtful research.

Douglas Conant

Women Want More makes the case for the role of women in moving markets. For consumer companies, it’s an essential resource.

Irene B. Rosenfeld

Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?

Les Wexner

Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.

Indra K. Nooyi

In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended.

John Zogby

Women Want More tells the incredible story how companies can capture the emerging $5 trillion in real income growth for women, who feel undervalued in the marketplace; underestimated in the work place and underappreciated in the social arena.

Michael Gould