Words on Fire: The Power of Incendiary Language and How to Confront It

This book is about the power of communication to do great harm and how civic leaders and engaged citizens can hold other leaders accountable to prevent it. Author Helio Fred Garcia focuses on the language President Trump uses that conditions an audience to accept, condone, and commit violence against a targeted group, rival, or critic. Including a history of such rhetoric, this book identifies a playbook consisting of twelve forms of communication that typically precede genocides and other ...