Words on Fire: The Power of Incendiary Language and How to Confront It

Words on Fire: The Power of Incendiary Language and How to Confront It

by Helio Fred Garcia
Words on Fire: The Power of Incendiary Language and How to Confront It

Words on Fire: The Power of Incendiary Language and How to Confront It

by Helio Fred Garcia


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The consequences of incendiary rhetoric are predictable. This is what author Helio Fred Garcia argues and warns us about in Words on Fire. The El Paso terrorist attack finally brought to the forefront broader public recognition that leaders who dehumanize and demonize groups, rivals, or critics create conditions where citizens begin to accept, condone, and even commit acts of violence. Leaders of all kinds use language to move people, and this book is about how they do it. The Work focuses on Donald Trump’s use of language that dehumanizes others, and how his use of dehumanizing language can provoke “lone wolves” to commit acts of violence, a type of violent extremism known as stochastic terrorism. Garcia’s goal is to sound the alarm about this insidious spur to violence by spelling out the mechanisms by which it works so that leaders, citizens, journalists, and others can recognize it when it occurs and hold leaders accountable. The Work is a timely analysis of leadership communication applied to the current political and social climate that will find a long-term audience with engaged citizens, civic leaders, and in the business, military, academic, and religious communities with which the author has deep ties. Garcia provides responsible leaders not just with techniques to recognize when they are using language in ways that may lead to negative consequences, but with ways to stop, redirect their focus, and stay on the high ground. And he provides citizens, civic leaders, journalists, and others with a framework to recognize potentially violence-provoking rhetoric so they can hold leaders accountable for it with twelve warning signs that rhetoric may provoke violence.

Product Details

ISBN-13: 9781635769036
Publisher: Radius Book Group
Publication date: 06/30/2020
Sold by: Barnes & Noble
Format: eBook
Pages: 320
File size: 2 MB

About the Author

Helio Fred Garcia (known as Fred) is founder and president of the crisis management firm Logos Consulting Group and also heads its research, publishing, and executive education arm, the Logos Institute for Crisis Management and Executive Leadership. Garcia is an adjunct associate professor in the Professional Development&Leadership department of Columbia University’s Fu Foundation School of Engineering and Applied Science, where he teaches MS and PhD students leadership, ethics, and crisis management. Garcia is in his 32nd year on the New York University faculty. He is an adjunct professor of management in the Stern School of Business Executive MBA program, where he was named Executive MBA Great Professor. He is an adjunct associate professor of management and communication in the MS in Public Relations and Corporate Communication program, where he twice received the Dean’s Award for Teaching Excellence. At NYU, Garcia teaches courses in crisis management, crisis communication, communication strategy, and communication ethics and law. Garcia has an active practice coaching and teaching senior executives on leadership communication. For more than 35 years, he has personally coached more than 400 Fortune 500 CEOs, plus thousands of other high-profile individuals in other complex fields. His corporate clients include the largest U.S. and European banks and investment firms, the largest insurance companies, the top pharmaceutical and life sciences companies, hospitals, food and beverage manufacturing and marketing companies, advertising and professional service firms, and technology and software companies. When a top CEO has to face a hostile Senate committee or the national broadcast media in the wake of a corporate disaster, Garcia gets the call to prepare the leader to enter the lion’s den.
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