Zero to $2 Billion: The Marketing and Branding Story Behind the Growth

This eBook is a compilation of marketing articles and blog entries I have done over the years. It helps to have some context before reading them to understand my background.

I am an engineer by education (Systems Design—University of Waterloo 1980). While in my final year of university, I started a company, EMJ Data Systems Ltd (EMJ). I wanted to do some software and circuit board design, so I needed a computer but got a better deal if I bought two. So I bought two and sold one. Then I bough...