Table of Contents
List of Tables xi
List of Figures xiii
List of Abbreviations xv
Foreword xvii
Acknowledgments xix
1 Thesis Design 1
Background of the Study 1
Significance of Research 2
Central Research Issue 3
Research Questions 3
Delimitations 3
Definitions 4
Field Research 5
Data Analysis 6
Overview of the Study 6
Part 1 A Cultural Study of the Hui and Yeu-Hui
2 The Cultural Background of the Hui 9
Defining the Hui 9
Historical Background of the Hui 10
Religious Background of the Hui 11
Worldview and Cultural Study 15
Summary 19
3 The Impact of Modernization upon the Hui 21
The Impact of Modernization in the Islamic World 22
The Impact of Modernization and the Hui 25
Modernizations Impact upon Hui Interethnic Dynamics 28
Summary 31
4 The Sociological Identity of the Urban Hui 33
Theoretical Foundation of Urbanization 33
China's Urbanism and the Hui 36
The Hui Social Network 41
The Hui New Network Models 48
Summary 53
5 YEU-Hui Identity 54
The YEU-Hui 54
Modernization and the YEU-Hui 57
Early Adopter and Innovators 59
Field Research Purpose and Goals 61
Sampling Plan and Data Collection 61
Demographic Data 62
Research Limitation 77
Interpretation 77
Summary 79
6 Biblical Teachings That Relate to YEU-Hui Cultural Themes 80
Biblical Definition of Power and Pride 81
Power and Pride for Marginal Groups in the Bible 86
Issues of Biblical Messages about Power and Pride in Muslim Context 88
Seven Messages as Bridge of Communication 91
Summary 103
7 Necessity of a Contextual Church among the YEU-Hui 105
Precedent Theories to Contextualization 105
Current Situation of YEU-Hui Church Planting 118
Criteria for YEU-Hui Contextualized Church 120
Summary 131
Part II Communication Principle and Strategy
8 Communication Principles 135
Lessons from the Bible 136
Communication Process 140
Receptor-Oriented Communication 145
Summary and Reflection 150
9 Media and Signals 151
Signals 151
Media 152
Mass Communication and Interpersonal Communication 154
Media Description 156
Media Preferences and the YEU-Hui 162
Summary 164
10 Christian Virtual Community in China 166
Defining Virtual Communities 166
Virtual Community's Mode of Communication 170
Virtual Community's Membership Structure 171
Virtual Community Types 172
Direction from Field Research 173
Data Report to China's Current Internet User Situation 175
Analysis of Chinese Christian Website and Virtual Communities 179
Sample Case Sites 186
Interpretation 190
Summary 192
11 Developing Strategies for Church Planting among the YEU-Hui 193
Defining Strategy 194
Selected Theories of Communication Strategy 195
Developing Strategies 204
Summary 209
12 Propositions for Receptor-Oriented Communication Strategies for the YEU-Hui 211
13 Future Challenges 219
Appendix A Questionnaire to YEU-Hui and Their Media Preference 221
Appendix B Questionnaire for Chinese Christian Websites 227
Appendix C Pearson Correlation Coefficient and Each M-Factors Contribution to MM-Scale 231
Appendix D Analyzing E-Group's Background 233
Appendix E Background Analysis: Conservatives versus Liberal and Open E-Groups 236
Bibliography 239
Index 249
