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Title: The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, Author: Helen Katz
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The Media Handbook: A Complete…
by Helen Katz
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Paperback $74.95
Title: Radios Niche Marketing Revolution FutureSell, Author: Ashley Herweg
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Radios Niche Marketing…
by Ashley Herweg, Godfrey Herweg
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Paperback $77.99
Title: Digital Advertising: Theory and Research / Edition 3, Author: Shelly Rodgers
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Digital Advertising: Theory…
by Shelly Rodgers, Esther Thorson
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Paperback $68.99
Title: Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print / Edition 1, Author: Ronald C. Harding
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Making Creativity Accountable:…
by Ronald C. Harding
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Hardcover $85.00
Title: Media Selling: Television, Print, Internet, Radio / Edition 4, Author: Charles Warner
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Media Selling: Television,…
by Charles Warner, Warner
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Paperback $81.00
Title: Advertising, Promotion, and New Media, Author: Marla R. Stafford
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Advertising, Promotion, and…
by Marla R. Stafford, Ronald J. Faber
eBook $62.49 $82.99 Current price is $62.49, Original price is $82.99.
Title: Entrepreneurs of Profit and Pride: From Black-Appeal to Radio Soul, Author: Mark Newman
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Entrepreneurs of Profit and…
by Mark Newman
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Hardcover $95.00
Title: Broadcast/Broadband Copywriting / Edition 8, Author: Peter B. Orlik
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Broadcast/Broadband…
by Peter B. Orlik
Paperback $185.00
Title: Uncover the Hidden Power of Television Programming: ... and Get the Most from Your Advertising Budget / Edition 1, Author: Kevin J. Clancy
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Uncover the Hidden Power of…
by Kevin J. Clancy, David Lloyd
Paperback $95.00
Title: International Advertising: Realities and Myths / Edition 1, Author: John Philip Jones
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International Advertising:…
by John Philip Jones
Paperback $129.00
Title: Paying for Broadcasting: The Handbook / Edition 1, Author: Tim Congdon
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Paying for Broadcasting: The…
by Tim Congdon, Gavyn Davies, Andrew Graham, William B. Shew, Brian Sturgess
Paperback $58.95
Title: The Advertising Controversy: Evidence on the Economic Effects of Advertising, Author: Mark S. Albion
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The Advertising Controversy:…
by Mark S. Albion, Paul W. Farris
Hardcover $95.00
Title: Argonauts of the Western Pacific / Edition 1, Author: Bronislaw Malinowski
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Argonauts of the Western…
by Bronislaw Malinowski
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Hardcover $180.00
Title: Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World / Edition 1, Author: Curtis P. Haugtvedt
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Online Consumer Psychology:…
by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
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Paperback $125.00
Title: Audience Economics: Media Institutions and the Audience Marketplace, Author: Philip M. Napoli
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Audience Economics: Media…
by Philip M. Napoli
Hardcover $120.00
Title: Key Enablers for User-Centric Advertising Across Next Generation Networks, Author: Jose Simoes
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Key Enablers for User-Centric…
by Jose Simoes
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Hardcover $155.00
Title: Branded Women in U.S. Television: When People Become Corporations, Author: Peter Bjelskou
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Branded Women in U.S.…
by Peter Bjelskou
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Paperback $54.99
Title: Cybermarketing / Edition 2, Author: Pauline Bickerton
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Cybermarketing / Edition 2
by Pauline Bickerton, Matthew Bickerton, Upkar Pardesi
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Paperback $89.99
Title: Body Panic: Gender, Health, and the Selling of Fitness, Author: Shari L. Dworkin
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Body Panic: Gender, Health,…
by Shari L. Dworkin, Faye Linda Wachs
Hardcover $89.00
Title: The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion, Author: Ann Brewer
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The Marketer's Guide to Media…
by Ann Brewer
Hardcover $95.00

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