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Title: Product Strategy for High Technology Companies / Edition 2, Author: Michael E. McGrath
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Product Strategy for High…
by Michael E. McGrath
Hardcover $64.00
Title: Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company / Edition 1, Author: Timothy M. Laseter
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Strategic Product Creation:…
by Timothy M. Laseter, Ronald L. Kerber
Hardcover $39.00
Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Edition 2, Author: Adam Morgan
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Eating the Big Fish: How…
by Adam Morgan
Hardcover $36.00
Title: Managing Creativity and Innovation, Author: Harvard Business Review
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Managing Creativity and…
by Harvard Business Review
Explore Series
Paperback $25.00
Title: New Product Development: Managing and Forecasting for Strategic Success / Edition 1, Author: Robert J. Thomas
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New Product Development:…
by Robert J. Thomas
Explore Series
Paperback $58.00
Title: Engineering Systems Integration: Theory, Metrics, and Methods / Edition 1, Author: Gary O. Langford
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Engineering Systems…
by Gary O. Langford
Paperback $77.99
Title: The McGraw-Hill 36-Hour Course: Product Development / Edition 1, Author: Andrea Belz
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The McGraw-Hill 36-Hour Course…
by Andrea Belz
Explore Series
Paperback $25.00
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
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The Hero and the Outlaw:…
by Margaret Mark, Carol S. Pearson
Hardcover $39.00
Title: Setting the PACE in Product Development / Edition 1, Author: Michael E. McGrath
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Setting the PACE in Product…
by Michael E. McGrath
Paperback $69.99
Title: Design & Development of Biological, Chemical, Food and Pharmaceutical Products / Edition 1, Author: Johannes A. Wesselingh
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Design & Development of…
by Johannes A. Wesselingh, Soren Kiil, Martin E. Vigild
Paperback $86.95
Title: Handbook on Life Cycle Assessment: Operational Guide to the ISO Standards / Edition 1, Author: Jeroen B. Guinée
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Handbook on Life Cycle…
by Jeroen B. Guinée
#7 in Series
Paperback $329.99
Title: Innovating in Product/Process Development: Gaining Pace in New Product Development / Edition 1, Author: Mikel Sorli
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Innovating in Product/Process…
by Mikel Sorli, Dragan Stokic
Hardcover $169.99
Title: Brand Asset Management: Driving Profitable Growth Through Your Brands / Edition 1, Author: Scott M. Davis
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Brand Asset Management:…
by Scott M. Davis
Explore Series
Paperback $19.95
Title: The Computational Structure of Life Cycle Assessment / Edition 1, Author: R. Heijungs
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The Computational Structure of…
by R. Heijungs, Sangwon Suh
#11 in Series
Hardcover $169.99
Title: Enterprise Transformation: Understanding and Enabling Fundamental Change / Edition 1, Author: William B. Rouse
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Enterprise Transformation:…
by William B. Rouse
#43 in Series
Hardcover $136.95
Title: Managing and Marketing Radical Innovations: Marketing New Technology / Edition 1, Author: Birgitta Sandberg
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Managing and Marketing Radical…
by Birgitta Sandberg
#8 in Series
Hardcover $190.00
Title: Life Cycle Cost Assessments for Military Transatmospheric Vehicles / Edition 1, Author: Melvin Eisman
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Life Cycle Cost Assessments…
by Melvin Eisman, Daniel Gonzales
Explore Series
Paperback $13.00
Title: Product Design Review: A Methodology for Error-Free Product Development / Edition 1, Author: Takashi Ichida
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Product Design Review: A…
by Takashi Ichida
Hardcover $91.99
Title: Storage and Commodity Markets / Edition 1, Author: Jeffrey C. Williams
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Storage and Commodity Markets …
by Jeffrey C. Williams, Brian D. Wright
Paperback $49.99
Title: Brand Meaning: Meaning, Myth and Mystique in Today's Brands / Edition 2, Author: Mark Batey
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Brand Meaning: Meaning, Myth…
by Mark Batey
Paperback $68.99

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