Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Edition 2

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Edition 2

by Adam Morgan
3.0 3
ISBN-10:
0470238275
ISBN-13:
9780470238271
Pub. Date:
12/31/2008
Publisher:
Wiley
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders 3 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
This is not a review of the book. I downloaded this book to read on a Sony E reader. After downloading BN told me that Sony is not supported. Nowhere in the purchasing process does BN tell you to make sure your device is supported, nor that you must use their proprietary app to read it. Sure you can click through and find this information if you REALLY REALLY look. But what a crap system. DO NOT BUY BN EBOOKS unless you want to buy into a locked, proprietary crap system!
Lion5123 More than 1 year ago
Very practical tool for every man who's every day challenge is to find creative and strategic way to boost his brand potential...