Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
Title: Slave in A Box: The Strange Career of Aunt Jemima / Edition 1, Author: Maurice M. Manring
Title: The Hidden Persuaders, Author: Vance Packard
Title: The Age of Manipulation: The Con in Confidence, The Sin in Sincere / Edition 1993, Author: Wilson Bryan Key
Title: The Age of Persuasion: How Marketing Ate Our Culture, Author: Terry O'Reilly
Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, Author: Thomas Frank
Title: My Life in Advertising and Scientific Advertising / Edition 1, Author: Claude Hopkins
Title: Pick Me: Breaking Into Advertising and Staying There / Edition 1, Author: Nancy Vonk
Title: Decoding Advertisments / Edition 1, Author: Judith Williamson
Title: The Great American Blow-Up: Puffery in Advertising and Selling / Edition 2, Author: Ivan L. Preston
Title: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires / Edition 1, Author: Roy H. Williams
Title: World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories / Edition 1, Author: David Meerman Scott