Certain to Win: The Strategy of John Boyd, Applied to Business
This is the first book to describe Boyd's strategy in terms familiar to business leaders and to show how they apply to today's business problems. Business is not war, but it is a form of conflict - that is, a situation where one company can win only if another loses. If you dig beneath Boyd's war-centered tactics you find a general strategy for ensuring that yours is the one that wins. Although Boyd never wrote a business book himself, he read and commented on every version of this manuscript until his death in 1997.
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Certain to Win: The Strategy of John Boyd, Applied to Business
This is the first book to describe Boyd's strategy in terms familiar to business leaders and to show how they apply to today's business problems. Business is not war, but it is a form of conflict - that is, a situation where one company can win only if another loses. If you dig beneath Boyd's war-centered tactics you find a general strategy for ensuring that yours is the one that wins. Although Boyd never wrote a business book himself, he read and commented on every version of this manuscript until his death in 1997.
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Certain to Win: The Strategy of John Boyd, Applied to Business

Certain to Win: The Strategy of John Boyd, Applied to Business

by Chet Richards
Certain to Win: The Strategy of John Boyd, Applied to Business

Certain to Win: The Strategy of John Boyd, Applied to Business

by Chet Richards

eBook

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Overview

This is the first book to describe Boyd's strategy in terms familiar to business leaders and to show how they apply to today's business problems. Business is not war, but it is a form of conflict - that is, a situation where one company can win only if another loses. If you dig beneath Boyd's war-centered tactics you find a general strategy for ensuring that yours is the one that wins. Although Boyd never wrote a business book himself, he read and commented on every version of this manuscript until his death in 1997.

Product Details

ISBN-13: 9781450046329
Publisher: Xlibris US
Publication date: 06/24/2004
Sold by: Barnes & Noble
Format: eBook
Pages: 187
File size: 384 KB

About the Author

Chet Richards was a close associate of the late US Air Force Colonel John Boyd beginning in the mid-1970s. He has consulted with a number of aerospace and professional services companies and has lectured at the Air War College and the Army’s Command and General Staff College. He is the author of A Swift, Elusive Sword and other works on applications of Boyd’s strategy. Chet holds a Ph.D. in mathematics from the University of Mississippi and maintains a business and communications strategy practice with Tarkenton&Addams, Inc., a public relations firm in Atlanta, Georgia.
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