20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons

20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons

by Kevin Popovic

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Overview

From 1990 to 2010, communications went through radical change as technological innovation revolutionized the way that we communicate. Opportunities, challenges and uncertainties abounded. Communication converged on a mobile platform and splintered into countless channels and communities simultaneously. This books presents leading experts perspective on effective communications in this context.

Product Details

ISBN-13: 9780989555043
Publisher: Transmedia Books
Publication date: 06/23/2013
Pages: 222
Product dimensions: 6.00(w) x 9.00(h) x 0.47(d)

About the Author

Kevin Popović is the Founder & CEO of Ideahaus, a boutique creative communications agency with studios in Pittsburgh and San Diego. Since 1990, he's been helping clients figure out what to say and how to say it to their target markets.

Popović works directly with CEOs, C-Level Sales & Marketing Directors and Entrepreneurs to help build their brands and increase sales.

After more than 30 years of professional experience, he helps business leaders make smart decisions about their business communications, and how to best utilize their resources to generate a return on their communications investment.

In 2010, "KP" was ranked #43 in Fast Company's The Influence Project measuring the "most influential people online."

Popović earned a B.A. in Communications / Psychology, a M.S. in Multimedia Technology, and focused Doctoral Studies within Instructional Technologies. He has taught creative and communications to undergraduate, graduate and continuing education, as well developed and delivered corporate training for Fortune 500 companies.

Popovic's most recent academic research article, "Attitudes on the Use of Social Media in Healthcare Communications," was recently published in the Journal of Communications In Healthcare (2013 Vol. 6 No. 1) and assessed current attitudes of healthcare, pharmaceutical and life sciences executives on the topic.

KP is the author of "Satellite Marketing", a trademarked strategy for using social media for business, and 20YEARS Communications. Originally a video series, the book form of the 20YEARS Project contextualizes panelist discussion with scholarly research, creating a multi-layered experience for students, academics and professionals.

Editor, Marshal D. Carper, is a fighter from the abandoned generation. He writes to give underdogs a voice, and trains jiu-jitsu to give himyself a voice. His first book, The Cauliflower Chronicles, came out in December of 2010. Since then, he has coauthored three other books with professional fighters. He has also written for Lockflow.com, Ultimate MMA Magazine, Fight! Magazine, and the Escapist.


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