An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres / Edition 1

by Robert B. Musburger, PhD

Overview

"Wonderfully practical....just what every media writer needs."
Christopher H. Sterling
George Washington University

* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions

* Outlines the key skills needed for a successful media writing career

The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it.

Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts.

Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations.

Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services.

"[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production."
Raymond Fielding, Dean Emeritus
Florida State University

Product Details

ISBN-13:	9780240808529
Publisher:	Taylor & Francis
Publication date:	02/02/2007
Edition description:	New Edition
Pages:	358
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Robert B. Musburger, Ph.D. is Professor Emeritus and former Director of the School of Communication, University of Houston. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer and has received numerous awards for his video work and teaching. His published writing includes "Electronic News Gathering: A Guide to ENG" (Focal), "Single-camera Video Production, Fifth Edition"(Focal), and, with Gorham Kindem, "Introduction to Media Production: From Analog to Digital, Fourth Edition" (Focal).

Table of Contents

Preface; Loading the App/Sharpening the pencil; Production for the writer; Spots; News; Documentary; Corporate; Educational; Games; Drama; Animation; Now What; Glossary

Editorial Reviews

"Wonderfully practical....just what every media writer needs."

- Christopher H. Sterling,
George Washington University


"An invaluable student-centered approach to learning how to write for various media outlets....both professionally and pedagogically sound."

- Jennings Bryant
University of Alabama


"[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production."

- Raymond Fielding, Dean Emeritus
Florida State University

From the Publisher