Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself

by Robin Landa

Overview

What is your brand?

As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity.

Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your:

• Personal brand essence
• Visual identity and style
• Resume and elevator pitch
• and much more!

Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Product Details

ISBN-13:	9781440324574
Publisher:	Adams Media
Publication date:	08/06/2013
Sold by:	SIMON & SCHUSTER
Format:	eBook
Pages:	240
File size:	13 MB
Note:	This product may take a few minutes to download.

About the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is the author of over twenty published books about graphic design, branding, advertising, drawing, and creativity.
An Adams Media author.

Table of Contents

Chapter 1 Your Unique Sense and Sensibility 10

Branding 11

Your Vision 17

Archetypes 18

Complements 19

Associations 19

Ethical Virtues 20

Demonstration 21

The Quest or "What's My Style?" 22

Evaluating Your Premise 24

Personal Projects 24

Prompts 27

Chapter 2 Verbal Identity 56

What's In a Name? 56

Liberating Your Inner Writer 58

Telling Your Story 60

Elevator Speech 64

Tools to Aid Crafting Your Verbal Brand 66

Résumé and Cover Letter 69

Conventional Résumé Contents 70

Twitter 73

Prompts 78

Chapter 3 Visual Identity 104

Visualizing Your Brand Story 104

Logo: Telling Your Visual Story 110

Type and Image Relationship in a Logo 111

Color 114

Résumé, Letterhead and Business Card 118

Website 125

Prompts 128

Chapter 4 Case Studies 156

Debbie Millman 157

Paul Renner 162

Rich Arnold 166

Seunghyun Shon 170

Manik Rathee 174

Grace Duong 180

Michael Sickinger 184

Kelly Thorn 186

Kenny Barela 190

Jim Godfrey 194

Jon Contino 198

Allison Kerek 204

Gui Borchert 208

Chapter 5 Resources 214

Color 215

Glossary of Symbols 218

Visualization Techniques 219

Type Glossary 224

Glossary of Terms 228

Permissions 230

About the Author 231

Index 232