Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself

Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself

by Robin Landa
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Overview

Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself by Robin Landa

What is your brand?

As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity.

Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your:

  • Personal brand essence
  • Visual identity and style
  • Resume and elevator pitch
  • and much more!

Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

Product Details

ISBN-13: 9781440324550
Publisher: HOW Books
Publication date: 08/31/2013
Pages: 240
Sales rank: 1,237,805
Product dimensions: 8.00(w) x 8.00(h) x 1.00(d)

About the Author

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is the author of over twenty published books about graphic design, branding, advertising, drawing, and creativity.

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Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
As well as being a  gifted graphic design I have always found the books by Robin Landa to be well researched, concise and incredibly  helpful to the designer starting out or even for the gifted designer who isn't comfortable promoting themselves. Additionally she is well connected to the design world at large and provides thoughtful insights into establishing your career... and she shares her knowledge with an unguarded generosity. I could easily recommend this book book required reading in an undergraduate design program or just as a valuable book for your own  library.  _Jennifer Sterling