Join the ranks of top eBay sellers with even more insider tips!
Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business!
The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more.
NEW! Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track!
Learn from hundreds of PowerSellers just what it takes to succeed on eBay:
- Determine what sells best on eBay, when it sells, and why
- Develop listings that create high traffic and product demand
- Handle end-of-sale payments and protect yourself from fraud and loss
- Manage listings, inventories, and communications
- Track incidentals, deductions, expenses, and other tax-related items
- Automate to ease processes such as creating and posting listings, managing feedback, e-mail, and shipping
- Use Blogs and eBay Guides and Reviews to drive traffic to your listings
- Make big money through eBay's Affiliates program
|Publisher:||McGraw-Hill Professional Publishing|
|Edition description:||2nd ed.|
|Product dimensions:||7.10(w) x 9.10(h) x 0.89(d)|
About the Author
Brad and Debra Schepp have been buying and selling on eBay since 1999 and have maintained a 100% positive feedback record.
David Yaskulka, who served as technical advisor, is Vice President, Product Marketing, KOMPOLT; Marketing Chair, Professional eBay Sellers Alliance (PeSA).
Read an Excerpt
eBay PowerSeller Secrets
Insider Tips from eBay's Most Successful Sellers
By DEBRA SCHEPP, BRAD SCHEPP
The McGraw-Hill Companies, Inc.Copyright © 2008The McGraw-Hill Companies, Inc.
All rights reserved.
Know Your Business/Grow Your Business
So, you have decided to run your own eBay business. You are in excellent company, as more than 1.3 million people worldwide are already earning their livings this way. With the proper planning, dedication, and hard work, there is no reason you should not be able to join them. Here's the good news: You don't have to invent this whole thing for yourself. You can learn from others who have gone before. Reality check: You don't have an open field either. Among those 1.3 million eBay entrepreneurs are people who are selling exactly what you want to sell. You'll need to figure out your own place in the eBay world and claim your own piece of it. Don't let that discourage you. Not only do you have all of the power of your own imagination, you also have a community of people who are willing to help you learn your way around. You are not just signing on to a Web site when you log on to eBay, you are joining a community of businesspeople.
In that respect, owning your eBay business is not really different from owning a brick-and-mortar store. You will have all of the same concerns that any business owner must endure. You'll need to plan for inventory. You'll have to develop customer service policies. Cash flow, as with all businesses, will be a concern. You'll need to plan for the inevitable fraud. You will also have all of the same rewards that owning your own store can bring. You decide what to sell and how you want your business to operate. And, of course, your boss is someone you can be sure to get along with. PowerSellers will tell you that in many ways, you can consider your eBay business as a little shop in an enormous mall. That's just how much running an eBay business resembles operating a regular store.
On the other hand, eBay makes your business unlike any other humans have ever known. For one thing, this is a business you can start for as little as $200, according to one Platinum PowerSeller. Plus, your business never closes. Whether you are actively working or not, people from all over the world are conceivably shopping with you at any moment of the day or night. Your customers come from all over the globe, and it is not very likely that you will ever meet a single one of them. Nearly all of your interactions will occur through your computer, creating new challenges in communication and customer service. That's not to say you won't know and care about your customers, because you surely will. After all, people are still the driving force behind every business. And, although you can't easily stop in at the shop next door and talk business with your neighbor, you can certainly become a part of a vibrant business community and find support, advice, and friendship just on the other side of your computer screen.
Before you can begin to know your business, take some time to be sure you know yourself. Running an eBay business is not right for everyone, and even if you want to give it a try, you may find out that your personality is not really suited to the realities of life as an eBay PowerSeller. Operating your own business requires enormous energy and commitment. You have to be willing to embrace change, since that's a big part of eBay life. There are certainly easier ways to earn a paycheck, and you must be sure you are being realistic about the challenges that lie ahead.
Make Sure Your Personality Is Well-Suited to Sitting in Front of Your Computer
You will spend countless hours day after day listing your products, answering e-mail, tracking your auctions, preparing your shipping, keeping your records, and communicating with other sellers on discussion boards. Know in advance that your work life will be spent intimately connected to a computer. If you require more physicality in your job, you should recognize that before you go too much further. TraderNick told us how his brother teases him every time he steps into his work area, asking him how he can possibly "stand" sitting there all day long. Because eBay is a computer-based universe, you cannot conduct your eBay business without putting in endless hours at the computer. Many of us don't mind, but you might, and it's important to know if you're more like TraderNick or his brother from the very beginning.
Be a good time manager
Be honest with yourself. If left alone, will you devote the time you need to your eBay business, or will you find yourself tempted to get out into the garden on a nice day, play catch with the kids, or take the dog for a walk? Once you become your own boss, it's up to you to determine your work schedule. Only self- motivated people work successfully from home, and answering this question for yourself is vital to your future success.
On the other hand, do you have a tendency to work way too hard? Will you know when it's time to stop and go spend time with your family and friends? Your eBay business never closes, but you have to be able to shut the door on your time there. TraderNick decided he had to have a brick-and-mortar storefront in addition to his eBay business for just this reason. He said it became obvious to him that he wasn't being a good dad or husband, because he was so focused on his eBay business. Now he has a distinct time each day that work ends and family time begins. That's not to say you have to go to the extreme of taking on a storefront in addition to your eBay business, but you do have to be able to close up shop for the day and get back to the rest of your life.
Selling on eBay Is As Much a Way to Live As It Is a Way to Earn a Living
PowerSellers live a life that is different in many ways from the lives of other workers. They work very long hours, but they choose which hours they work. They work hard to find and list the products they sell, but they get to immerse themselves every day in items they know and care about. There is no such thing as a PowerSeller who is lukewarm about his or her business. There are many people who sell on eBay as a hobby or to bring in a little money, but if your goal is to become a PowerSeller, accept that you will live, breathe, eat, and sleep eBay every day.
PowerSellers often report that they have no vacation days. They can't interrupt the flow of their operations long enough to have a stretch of time away from home and work. Sure, they have the flexibility to take the morning off to see their kids participate in the assembly at the elementary school, but you can be sure they'll work later that night to make up the time they missed. E-mail must be answered every day. Products must be packaged and shipped. Listings must be posted. Any day that is missing these activities is a day that cuts into the profits of a PowerSeller's business. You can be sure PowerSellers don't miss too many days!
On the other hand, this is a business that can still operate when you don't feel well enough to go into an office among other people. You can work in your pajamas if you choose. You can catch up on work during a patch of insomnia. Your freedom is as real as your responsibility and commitment are. That's part of the joy of owning your own business, especially on eBay.
The business you are planning now will exist in a virtual world. This virtual world is inhabited by millions of other people, including tens of thousands of others who are earning their living exclusively on eBay. You can't expect to enter this virtual world and thrive without knowing your way around. No doubt, you already know a good deal about the world of eBay, which is why you are hoping to become a PowerSeller. But, there is still a lot to learn as you cross the line between eBay hobbyist and eBay PowerSel
Excerpted from eBay PowerSeller Secrets by DEBRA SCHEPP. Copyright © 2008 by The McGraw-Hill Companies, Inc.. Excerpted by permission of The McGraw-Hill Companies, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Table of Contents
1. Know Your Business/Grow Your Business
2. source Products for Success
3. From Mom and Pop to Powershop
4. Automate Your Auctions for Smooth Selling
5. Get Your Auctions Going
6. Power-change Your eBay Business
7. Close the Auction and Collect the Cash
8. You Sold it, Now Ship it
9. Your Customer is Always Right
10 Keeping Records
11 From eBay Seller to e-Merchant
Most Helpful Customer Reviews
If you were to look at my eBay About Me page, User ID Harley glasses, you¿d see I have read many eBay-related books. This book tops my list for many reasons. The authors, Brad and Deb Schepp, don't pretend to have come up with the information in their book all by themselves. Instead, they start by thanking all of the many, many Powersellers and other professionals who contributed to the book. Many are among the top 100 sellers on eBay and members of PeSA, the Professional eBay Sellers Alliance, or the Internet Merchants Association. Brad and Deb have all the right connections :-) This book is great for beginners all the way up to advanced sellers. As the 2nd edition, it¿s been revised, and is the most current and up-to-date eBay book on the market. Here are some reasons why I¿m such a fan: ·It¿s packed with information you can put to use immediately. The tips and secrets from experienced sellers are very real, and obviously work in their day-to-day operations. Sit down with the book and have a pad of post-it-notes handy because you are going to want to bookmark lots of sections to revisit. ·Each chapter profiles a Powerseller with a successful eBay businesses, which is very motivating. ·The format of the book is unique, in that each secret is clearly marked. You get the good and the bad points about eBay selling. ·The writing is entertaining and easy to read. The authors are effective and concise, no fluff in this book at all. It¿s hard to put down! Brad and Deb's book encouraged me to create my own About Me page and helped me develop procedures that I use today. 'Now I not only sell on eBay, but I have my own website as well.' They are solid, no bull writers who practice what they preach. I'm sure if they wanted to, with all the information they have gathered, they could be one of the top ten sellers on eBay. But you can definitely tell when reading their books that their passion is writing about eBay and technology. I've read some questionable eBay books and can honestly say this is the best one out there. That¿s why it¿s #1 on the book list on my About Me page. Now that we have employees, this book has become our company training manual--it¿s the ultimate training reference for eBay and beyond.
Too many eBay books have nothing more than common-sense and filler that is easily picked up from the eBay help pages. This book is different because it does not waste time on the basics and draws on the experience of successful sellers. Even seasoned PowerSellers will pick up enough ideas to make it an excellent investment.
One of the best 'how to do eBay' books I have read. Even the most experienced eBay sellers will find many helpful tips and useful information about all aspects of selling on eBay. We found several ideas that have helped improve our six year old eBay business. The info is up to date and worth every penny this book cost. A great resource for all levels of sellers. Especially interesting was the 'Meet a Power Seller' section at the end of each chapter.
eBay Power Seller is a how-to manual for making money in one of the most dynamic businesses that can be done from home. What's special about this book is the experience provided by multiple Powersellers. The steps needed to move from casually selling on eBay to making it your livelihood are easy to identify
This book is one of the most comprehensive books about eBay selling ever. Rather than speculation from authors who have never been in the eBay trenches, the Schepps have consulted some of the BEST sellers on eBay to get a complete picture of what it takes to succeed. Whether you are just thinking of starting an eBay Business or already have one running, there will be MANY tips in this book to accelerate the growth of your business. And, if you are a Buyer, you will find out what makes Seller's tick, and learn many things to make you a smarter eBay Shopper. Your search for a guide is over - BUY THIS BOOK NOW!
As a Power Seller on eBay myself, I found this book indipensible! If I had had it four years ago, it would have cut the time it took to build my business nearly in half! Now that I have it.....Watch Out eBay! It is the only instructive manual of its type that goes beyond eBay 101, into the rarely travelled waters of the mid-sized eBusiness. Here is the golden key that can help you turn a hobby into a business! Well worht any price! Grab a copy NOW!
Great tips here on where to buy stuff to sell, figuring out *what* to sell, creating auctions that deliver results, and automating everything you do to save time and increase productivity. I really like the profiles of actual; PowerSellers, so you can see (and learn from) the people behind those feedback ratings and PowerSeller symbols. Well worth your time and money.
If you're one of the millions of people who have sold a few things on eBay and then wondered how you could make your hobby a fulltime business, this is the book for you. The Schepps are entertaining, and smart writers and the tremendous amount of research they did really shows on every page. Covering everything from customer service, to auction management software, to FINDING PRODUCTS TO SELL, the tips in just one chapter alone will more than pay for this book. Go ahead and buy one of those eBay primers to learn the basics but make sure you pick up this book next if you're serious about becoming a PowerSeller and making eBay your fulltime job!