Table of Contents
Introduction xiii
I Finding and Hiring the Next Steve Jobs
1 Make your workplace an advertisement for your company 1
2 Adopt flexible pongs 7
3 Advertise creatively 11
4 Hire for passion and intensity 15
5 Ignore credentials 19
6 Look for hobbies 23
7 Use employees as resources 27
8 Avoid the clones 31
9 Hire the obnoxious 35
10 Hire the crazy 39
11 Find the bullied 45
12 Look for the lurkers 49
13 Ask about books 53
14 Sail a boat 57
15 Hire under your nose 61
16 Comb through tweets 65
17 Visit creative communities 69
18 Beware of poseurs 75
19 Ask odd questions 79
20 Conduct deep interviews 83
I Keeping and Nurturing the Next Steve Jobs
21 Celebrate 91
22 Institute a degree of anarchy 97
23 Promote pranksterism 101
24 Skunk it up 105
25 Foster fairness 109
26 Isolate 113
27 Champion the bad ideas 117
28 Celebrate failure 121
29 Require risk 125
30 Reward turkeys 131
31 Mentor 135
32 Treat employees as adults 141
33 Create a creative chain 145
34 Create a creative space 149
35 Designate a demo day 153
36 Encourage ADHD 158
37 Preload 161
38 Learn to talk creative 165
39 Think toys 169
40 Neutralize the naysayers 173
41 Write down objections 177
42 Take creatives to creative places 183
43 Make something for the rich 187
44 Change every day, every hour 190
45 Throw the dice 194
46 Duck processes 199
47 Take a random walk through Wikipedia 203
48 Don't count on accounting 207
49 Invent haphazard holidays 211
50 Mix it up 215
51 Go to deep 219
52 Conclusion 223
Acknowledgments 227
About the Authors 229
