Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent

Finding the Next Steve Jobs: How to Find, Keep, and Nurture Talent

by Nolan Bushnell, Gene Stone


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From the legendary founder of Atari and Chuck E. Cheese’s and Steve Jobs’s first boss, the secrets to finding, hiring, keeping, and nurturing creative talent.

The business world is changing faster than ever, and every day your company faces new complications and difficulties. The only way to resolve these issues is to have a staff of wildly creative people who live as much in the future as the present, who thrive on being different, and whose ideas will guarantee that your company will prosper when other companies fail.

A celebrated visionary and iconoclast, Nolan Bushnell founded the groundbreaking gaming company Atari before he went on to found Chuck E. Cheese’s and two dozen other companies. He also happened to launch the career of the late Steve Jobs, along with those of many other bril­liant creatives over the course of his five decades in business.

With refreshing candor, keen psychological insight, and robust humor, Bushnell explains in Finding the Next Steve Jobs how to think boldly and differently about companies and organizations—and spe­cifically the people who work within them. For anyone trying to turn a company into the next Atari or Apple, build a more creative workforce, or fashion a career in a changing world, this book will enlighten, challenge, surprise, and amuse.

Product Details

ISBN-13: 9781476759821
Publisher: Simon & Schuster
Publication date: 09/23/2014
Edition description: Reprint
Pages: 256
Product dimensions: 5.19(w) x 8.12(h) x 0.70(d)

About the Author

Nolan Bushnell is a technology pioneer, entrepreneur, and engineer. Often cited as the father of the video-game industry, he is best known as the founder of Atari Corporation and Chuck E. Cheese’s Pizza Time Theater. Over the past four decades he has founded numerous companies, including Catalyst Technologies, the first technology incubator; Etak, the first digital navigation system; ByVideo, the first online ordering system; and uWink, the first touchscreen menu ordering and entertainment system, among others.

Gene Stone has written, cowritten, or ghost-written more than forty-five books on a wide variety of subjects, including the bestsellers Forks Over Knives, How Not to Die, Living the Farm Sanctuary Life, and The Engine 2 Diet.

Table of Contents

Introduction xiii

I Finding and Hiring the Next Steve Jobs

1 Make your workplace an advertisement for your company 1

2 Adopt flexible pongs 7

3 Advertise creatively 11

4 Hire for passion and intensity 15

5 Ignore credentials 19

6 Look for hobbies 23

7 Use employees as resources 27

8 Avoid the clones 31

9 Hire the obnoxious 35

10 Hire the crazy 39

11 Find the bullied 45

12 Look for the lurkers 49

13 Ask about books 53

14 Sail a boat 57

15 Hire under your nose 61

16 Comb through tweets 65

17 Visit creative communities 69

18 Beware of poseurs 75

19 Ask odd questions 79

20 Conduct deep interviews 83

I Keeping and Nurturing the Next Steve Jobs

21 Celebrate 91

22 Institute a degree of anarchy 97

23 Promote pranksterism 101

24 Skunk it up 105

25 Foster fairness 109

26 Isolate 113

27 Champion the bad ideas 117

28 Celebrate failure 121

29 Require risk 125

30 Reward turkeys 131

31 Mentor 135

32 Treat employees as adults 141

33 Create a creative chain 145

34 Create a creative space 149

35 Designate a demo day 153

36 Encourage ADHD 158

37 Preload 161

38 Learn to talk creative 165

39 Think toys 169

40 Neutralize the naysayers 173

41 Write down objections 177

42 Take creatives to creative places 183

43 Make something for the rich 187

44 Change every day, every hour 190

45 Throw the dice 194

46 Duck processes 199

47 Take a random walk through Wikipedia 203

48 Don't count on accounting 207

49 Invent haphazard holidays 211

50 Mix it up 215

51 Go to deep 219

52 Conclusion 223

Acknowledgments 227

About the Authors 229

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