Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
Fundamentals Of Customer Service And Hotel Management
294
Fundamentals Of Customer Service And Hotel Management
294
Product Details
| ISBN-13: | 9789390433421 |
|---|---|
| Publisher: | Arts & Science Academic Publishing |
| Publication date: | 06/30/2014 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 294 |
| File size: | 352 KB |