Guerrilla Advertising
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
1103662798
Guerrilla Advertising
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
18.99
In Stock
5
1
Guerrilla Advertising
304Guerrilla Advertising
304Paperback
$18.99
18.99
In Stock
Product Details
ISBN-13: | 9780395687185 |
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Publisher: | HarperCollins |
Publication date: | 06/08/1994 |
Series: | Guerrilla Marketing Series |
Pages: | 304 |
Sales rank: | 960,772 |
Product dimensions: | 6.00(w) x 9.00(h) x 0.75(d) |
About the Author
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