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Headlines Exposed: 100 Hypnotic Headline Templates! - 1) How To... 2) Unlock... 3) Discover... 4) ...Exposed 5) ...Explained 6) Breaking News... 7) Inside Secrets... 8) Magic... 9) Finally... 10)...Guaranteed 11) Time Sensitive... 12) Truth About...,more

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Headlines Exposed: 100 Hypnotic Headline Templates!

1) How To...
An "How To.." headline grabs your prospect’s attention
because it tells their brain they are about to learn something
new that could benefit their lifestyle. The headline should get
their attention and explain how to get their benefit faster,
cheaper, easier, etc.
Example:
"How To Get Out Of Debt In 1 Year Or Less!"
2) Unlock...
An "Unlock..." headline grabs your prospect’s attention
because when something is locked-up it's perceived as
being more valuable. Your product would of course be the
key that will unlock the benefit for them.
Example:
"Unlock The Secrets Of Selling High Ticket Items!"
3) Discover...
A "Discover..." headline grabs your prospect’s attention
because it gives your prospects a sense of adventure. It's
just like in a story when someone discovers a treasure chest
or a lost artifact.
Example:
"Discover 3 Simple Ways To Reduce Your Unwanted
Wrinkles!"
4) ...Exposed
An "...Exposed" headline grabs your prospect’s attention
because it sounds as if somebody was trying to hide
something. Your prospects will want to know what was being
covered up and why.
Example:
"Used Car Dealer Sales Tricks Exposed!"
5) ...Explained
An "...Explained" headline grabs your prospect’s attention
because it will give them a clear picture of a benefit they
may not understand how to get. If there is something you
don't understand and it could benefit you, wouldn't you want
it explained?
Example:
"Top Search Engine Optimization Strategies Explained!"
6) Breaking News...
A "Breaking News..." headline grabs your prospect’s
attention because breaking news usually happens when it's
really important and can't wait until the normal news show
time. It's usually something major like serve weather, a
terrorist attack, war footage, etc. It makes people stop what
they're doing and take notice.
Example:
"Breaking News! Scientist Finds Breakthrough Weight Loss
Formula!"
7) Inside Secrets...
An "Inside Secrets..." headline grabs your prospect’s
attention because your prospects will feel that if they learn
more information they'll belong to a select, privileged group
of people. It also adds a rareness to your product. Rare is
valuable.
Example:
"The Inside Secrets Of Millionaires Under The Age Of 29!"
8) Magic...
A "Magic..." headline grabs your prospect’s attention
because almost everyone's fantasy is to have a magic
formula or tool that will instantly give them their desired
benefits. People want to get their desired benefits with little
or no effort.
Example:
"New! A Stain Remover That Works Like Magic!"
9) Finally...
A "Finally..." headline grabs your prospect’s attention
because usually people will buy any number of similar
products before they get the exact benefit they want. So,
when we find that perfect product we are likely to say or
think….FINALLY!!!
Example:
"Finally! An Acne Cream That Actually Does What It Says!"
10)...Guaranteed
A "...Guaranteed" headline grabs your prospect’s attention
because it tells your prospects there is no harm in reading
the rest of my ad and there's no risk. Your prospects will
allow themselves to get interested because even if the buy
they have nothing to lose. It makes the most unbelievable
headline seem believable.
Example:
"10,000 Web Site Visitors In One Month...Guaranteed!"
11) Time Sensitive...
The "Time Sensitive!..." headline grabs your prospect’s
attention because if it's placed in front of their desired
benefit, they know they need to promptly read your ad.
They'll be worried that they may miss your time sensitive
offer.
Example:
"Time Sensitive! 5 Ways To Reduce Your Taxes!"

12) Truth About...
The "Truth About..." headline grabs your prospect’s attention
because most people suspect they are being lied to by
businesses. It's usually because they have been burnt at
least once by another business in their lifetime.
Example:
"The Real Truth About MLM Compensation Plans!"
13) Free Bonuses...
The "Free Bonuses..." headline grabs your prospect’s
attention because people like to be rewarded for buying.
Your prospects will read the rest of your ad to find out about
the free bonuses and see how much they will have to spend
in order to get the free bonuses.
Example:
"How To Get 7 Free Bonuses Worth $1657!"

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