Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

by Vinnie Jauhari (Editor)

Overview

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Product Details

ISBN-13:	9781774636244
Publisher:	Apple Academic Press
Publication date:	03/31/2021
Series:	Advances in Hospitality and Tourism
Pages:	378
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Vinnie Jauhari, PhD, is Director of Education Advocacy at Microsoft Corporation India Ltd,, where she is responsible for evangelizing education initiatives at Microsoft. Previously Dr. Jauhari was Director and Professor of Strategy at IIMT (now Vedatya Institute), Curgaon, India, She was previously a Region Lead for HP Labs Open innovation Office for India and received numerous awards for her work at HP Labs as well as for her academic achievements. She has over 19 years of experience across industry and academic assignments, Dr. Jauhari has authored twelve books on services, innovation, and technology management. Having authored over 100 papers in International and national journals of repute, she is the Founding Editor of journal of Services Research and the journal of Technology Management for Growing Economies.

Table of Contents

Consumer Experiences: An Introduction. Perspectives On Customer Experience. Creating Memorable Consumer Experiences: Insights from the Hospitality and Tourism Industry. Creating Memorable Experiences: Lessons from the World’s Top 10 Hotels. Sector Insights. Dimensional Analysis of Customer Experience in the Civil Aviation Sector. Dimensions of Retail Service Convenience in Emerging Market Settings: A Qualitative Investigation. Assessing Quality of Food, Service, and Customer Experience at a Restaurant: The Case of a Student-Run Restaurant in the USA. Value Drivers: HR Competencies. An Exploratory Study of Competencies Required to Co-Create Memorable Customer Experiences in the Hospitality Industry. Quality Aspects. Exploration of Service Quality Factors in Restaurant Industry: A Study of Selected Restaurants in the New Delhi Region. Pricing. Consumer Behavior in Restaurants: Assessing the Importance of Restaurant Attributes in Consumer Patronage and Willingness to Pay. Driving Value Through Pricing: Strategies Adopted by Managers in Price-Sensitive and Fiercely Competitive Markets. Technology. Managing Technologies for Consumer Engagement. Social Media. Social Media and Engaging with Consumers in the Hospitality Sector. Heritage Hotels in India: Offering Unique Experiences to Customers with Sustainable Practices as a Differentiator.