How to Get Your Product Into Retail

by Matthew Yubas

Overview

You want to get your product into retail. There are many retail opportunities for a new product and as many pitfalls to avoid. But you need to follow a process to be successful.

This guidebook takes you through the true methods to get your product into retailers and distributors. Based on 24 years of experience, the easy to read guidebook takes you through the important step-by-step procedures.

You'll discover:

* Process – How to get into retailers
* Evaluation – What retailers are looking for in new products
* Preparation - What you need to do before approaching retailers so you don’t get rejected
* Walmart – The Walmart local program
* Women and Minorities – How to get assistance for Women and Minorities
* Showrooms – How to get into retail through showrooms
* Sales Reps – How to hire and manage sales reps
* Home Shopping – How to get on QVC and HSN
* Infomercials – Selling your product on Infomercials (DRTV)
* Catalogs – Getting into Catalogs and Webstores
* Promotional Product – Selling Your Product as a Promotional Item
* Trade Shows – Marketing at Trade Shows
* OEM – Selling your product as an OEM

* And more.

The material is clear and concise. There's no fluff. I understand your time is valuable and you want to get to the meat of the issues quick and easy.

Product Details

BN ID:	2940033000838
Publisher:	Matthew Yubas
Publication date:	01/18/2012
Sold by:	Smashwords
Format:	eBook
File size:	154 KB

About the Author

Matthew Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has developed products for 24 years as an Engineer, Product Manager, and Consultant for startups, small business, and Fortune 500 companies.

He has helped clients in a diverse number of industries that include photography equipment, auto accessories, soy candles, children's clothing, sporting goods, digital art, software applications, wireless devices, and home décor.

Matthew is the author of several articles, kits, and books including "Product Idea to Product Success" which has been used by inventors, entrepreneurs, colleges, government agencies, and sold into 14 countries.

He has been featured on television and radio and has been tapped for his expertise in bringing products to market in many syndicated publications.

Matthew earned a B.S. in Engineering from Pennsylvania Spring Garden College in Philadelphia, and an M.B.A. In Management and Marketing from San Diego State University.