Infinite Value: Accelerating Profitable Growth Through Value-based Selling

During the recessionary period of 2008-9, many organizations followed a business model that was ill-suited to long-term prosperity and strong profits, instead focusing on cost-cutting initiatives in order to survive. Post-recession, there is more optimism around investment, but changing from an entrenched cost-focused strategy can prove to be challenging.

Infinite Value offers a value-based business model approach, which author Mark Davies argues is the most effective way forward for a busi...