Open Evaluation: Integrating Users into the Selection of New Product Ideas

by Jïrg Haller

Overview

Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book “Open Evaluation” proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. ​

Product Details

ISBN-13:	9783834944863
Publisher:	Springer Fachmedien Wiesbaden
Publication date:	04/11/2013
Series:	Markt- und Unternehmensentwicklung Markets and Organisations , #3
Edition description:	2013
Pages:	233
Product dimensions:	5.83(w) x 8.27(h) x 0.02(d)

About the Author

Dr. Jörg B.A. Haller received his PhD in economic sciences from the University of Erlangen-Nuernberg, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Chair of Information Systems I.

Table of Contents

The Context of Open Evaluation: Innovation Contests.- The Design Elements of Open Evaluation.- The Objectives of Open Evaluation.- Key Factors affecting the Output of Open Evaluation.- The Capacity of Open Evaluation for Idea Selection​.- How to Make the Crowd Your Jury.