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Title: Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond, Author: Paco Underhill Excerpt Read an excerpt of this book!
Title: Naked Consumer: How Our Private Lives Become Public Commodities, Author: Erik Larson
Title: MR 2 (with CourseMate Printed Access Card) / Edition 2, Author: Tom J. Brown
Title: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know / Edition 1, Author: Mark Jeffery Excerpt Read an excerpt of this book!
Title: Winning at New Products: Creating Value Through Innovation / Edition 4, Author: Robert G. Cooper Excerpt Read an excerpt of this book!
Title: Buyology: Truth and Lies about Why We Buy, Author: Martin Lindstrom Excerpt Read an excerpt of this book!
Title: Small Data: The Tiny Clues That Uncover Huge Trends, Author: Martin Lindstrom
Title: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue, Author: Robbie Kellman Baxter Excerpt Read an excerpt of this book!
Title: Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants, Author: Paul Cherry Excerpt Read an excerpt of this book!
Title: Marketing Research Kit For Dummies, Author: Michael Hyman Excerpt Read an excerpt of this book!
Title: Mastering Automotive Digital Marketing 2017 Edition, Author: Brian Pasch Excerpt Read an excerpt of this book!
Title: Network Marketing Your Biggest Business Ally in the 21st Century, Author: 99 ¢ eStore Excerpt Read an excerpt of this book!
Title: Emotional Branding: The New Paradigm for Connecting Brands to People, Author: Marc Gobe Excerpt Read an excerpt of this book!
Title: Doing Anthropology in Consumer Research, Author: Patricia L Sunderland
Title: Marketing Research Essentials / Edition 8, Author: Carl McDaniel Jr.
Title: Creating the Perfect Design Brief: How to Manage Design for Stragegic Advantage / Edition 2, Author: Peter L. Phillips Excerpt Read an excerpt of this book!
Title: Managing Yourself Managing Others, Author: Steven Darter Excerpt Read an excerpt of this book!
Title: Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory, Author: Shelby D. Hunt Excerpt Read an excerpt of this book!
Title: The Age Curve: How to Profit from the Coming Demographic Storm, Author: Kenneth W. Gronbach Excerpt Read an excerpt of this book!
Title: Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques, Author: Mike Grigsby Excerpt Read an excerpt of this book!

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