Real Estate Prospecting: The Ultimate Resource Guide

As a realtor, you need to prospect for business in order to survive. You can hope for clients, wait for clients, or go get clients. This innovative book lays out game plans to identify people who want or need to move, to offer something of value to those prospective clients, to find a way to meet with them, and then consistently follow up. As the author states, "Prospecting is a process, not an event." Filled with scripts, dialogues, sample letters, sample postcards and complete prospectina...