Sales Is a Team Sport: Aligning the Players With the Playbook

We see teamwork in every sphere of business, so why should sales be any different?

Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeople may be the tip of the spear when it comes to winning business, but great sales success is built on teamwork.

This book sets out to identify the key components and helps the reader understand wh...