Survey Research for Managers: How to Use Surveys in Management Decision-making

by Peter F. Hutton, Robert M. Worcester (Foreword by)

Overview

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

Product Details

ISBN-13:	9780333521700
Publisher:	Palgrave Macmillan UK
Publication date:	05/08/1990
Series:	How to Use Surveys in Management Decision-Making
Edition description:	Second Edition 1990
Pages:	268
Product dimensions:	5.51(w) x 8.50(h) x 0.02(d)

Table of Contents

Survey research for management decision-making; the consumer; the industrial customer; corporate image; employees; financial markets; the small shareholder; the city; government; international research; qualitative research. Appendix: Market Research Society Code of conduct.