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Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis
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A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis
Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental a...