★ 2024-04-19
A past and present who’s who of America’s diverse bookstores.
Historian Friss, the author of The Cycling City and On Bicycles, begins with a description of his visit to Three Lives Bookstore in New York City, the first of many encounters with booksellers across America. In Philadelphia, master entrepreneur Benjamin Franklin was “a shopkeeper who sold books” and many other products, and in 1828, the Old Corner Bookstore was born in Boston. Over the next few decades, the number of stores in the U.S. gradually increased. On the eve of the Civil War, the North dwarfed the South in bookstores, and stores that printed books and itinerant bookstores were common. To counter the male-dominated American Booksellers Association, the Women’s National Book Association was created in 1917. Around the same time, Chicago’s Marshall Field & Company was its own superstore and its successful manager, Marcella Hahner, became a sought-after book blurber who initiated in-store book signings, book rentals, mailed Christmas catalogs, and the first book festival. Francis Steloff, the “powerhouse” of Gotham Book Mart, printed catalogs written by authors (Pound, Cummings) and sold many illegal imported books. Friss browses wistfully among New York City’s Book Row, especially the massive Strand bookstore, and his chapter on the pro-Hitler Aryan Boom Store in Los Angeles is particularly eye-opening. The Oscar Wilde Memorial Bookstore in Greenwich Village, he writes, was the “first of its kind.” Friss also covers the FBI-investigated, Black-focused Drum & Spear in Washington, D.C. Then the elephant in the room, Len Riggio’s Barnes & Noble, raises its head. Friss does a fine, fair job of assessing it and the other superstores and their origins, including Amazon, the “eight-hundred-pound gorilla,” the failure of their bookstores, and the success of Ann Patchett’s, Parnassus.
A thoroughly engaging, delightful excursion into the wondrous world of books.
