Most Helpful Customer Reviews
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As persuasive verbally as he is in print Steve Chandler gives an upbeat and encouraging reading to his latest handbook for sellers. As Mr. Chandler indicated with '100 Ways To Motivate Yourself' he is a great believer in possibilities and illustrates that with numerous techniques for changing a person's frame of mind, and instilling confidence. To a great extent the same holds true for 'The Joy Of Selling.' Once more Mr. chandler is enthusiastic and optimistic.. He veritably exudes ebullience as he offers over 50 ideas to help stimulate sales. He expands on psychological tools and draws on his deep well of experience to drive home his beliefs. 'The Joy Of Selling' would be helpful for those just starting out, and old pros can always learn a thing or two.
This book¿s advice is in such digestible chunks it¿s easy to overlook the huge underlying message. Selling is beautiful. And honorable. This is something which has needed to be addressed for a long time. Other books offer plenty of advice about how to overcome resistance to selling (the salesperson¿s as well as the customer¿s) but that approach unwittingly concedes something both widely believed and devastatingly false: that there is something about selling which is disreputable or inconsiderate. Steve Chandler has taken on the job of addressing the deepest problem in sales, the one papered over because it¿s uncomfortable. This is where real transformation lies. But don¿t expect the usual formulas, mottoes, or affirmations. Written in an open and easy style (a stroll, not a climb), the book is a series of tips, all of which make simple and obvious sense. These morsels are engaging, easy to accept, and their implementation is always feasible. Cumulatively, however, something else is taking place as you read. They are rinsing away the shame in asking for a sale.