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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
By Ram Charan
eBook
$4.99
By Ram Charan
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From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside in
We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in.
More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling.
But there's a better way to think ab...
We have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in.
More than ever these days, the sales process tends to be a war about price-a frustrating, unpleasant war that takes all the fun out of selling.
But there's a better way to think ab...
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