Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up

Young World Rising: How Youth Technology and Entrepreneurship are Changing the World from the Bottom Up

by Rob Salkowitz



Product Details

ISBN-13: 9780470417805
Publisher: Wiley
Publication date: 06/08/2010
Series: Microsoft Executive Leadership Series , #13
Pages: 224
Product dimensions: 6.20(w) x 9.00(h) x 0.40(d)

About the Author

ROB SALKOWITZ is a writer and consultant specializing in the social implications of new technology and the next-generation workforce. He has worked with Microsoft and other leaders in global business to help formulate market strategy and articulate business goals. As an entrepreneur, Rob has helped start seven businesses and is a principal in the Seattle-based communications firm MediaPlant, LLC. Rob is author of Generation Blend and coauthor (with Daniel Rasmus) of Listening to the Future, both from Wiley. He lives and works in Seattle, Washington.

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Table of Contents

Preface ix


A Bright and Crowded Future 4

Three Forces Reshaping the World 9

Exploring the Rise of the Young World 13

Promise and Peril 15

CHAPTER 1: The Rising Tide: Three Trends Driving the Emergence of the Young World 17

Demography and Destiny 18

The Rich Old World 18

The Poor Young World 20

The Spread of Ubiquitous Data Networks 27

Youth + Tech: The Emergence of the Global Net Generation 31

The Technology Age Gap in Global Perspective 35

Youth and Entrepreneurship 39

Innovation at the Bottom of the Pyramid 41

Technology and Indigenous Entrepreneurs 44

The Inflection Point 46

CHAPTER 2: Laying the Groundwork: Aligning Institutional Investments with Young World Development Goals 47

Aligning Profit and Prosperity 50

Building a Public-Private Partnership to Equip the Global Net Generation with World-Class Technology 55

Connecting Young World Innovators to Resources for Incubation and Business Development 59

The Seeds Are Sprouting 63

CHAPTER 3: Young World Entrepreneurship in Action 65

The Distinctive Qualities of Young World Entrepreneurship 67

Increasing the Skills of the Knowledge Workforce 71

Building Connections 81

Improving Conditions 93

Reaching the Global Market with Innovative Products and Services 106

Achieving Escape Velocity 115

CHAPTER 4: Engaging the Young World: Strategies for Success 131

Engaging Young World Talent 133

Collaborating with Young World Partners 139

Investing in Young World Opportunity 144

Developing Young World Markets 149

Plan for Uncertainty 155

Conclusion 161

Executive Summary 165

Appendix A 171

Appendix B 179

Notes 183

Acknowledgements 189

Index 193

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