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Title: Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, Author: Douglas Holt
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Title: How Brands Grow: What Marketers Don't Know, Author: Byron Sharp
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Title: ZAG: The #1 Strategy of High-Performance Brands, Author: Marty Neumeier
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Title: No Logo: Taking Aim at the Brand Bullies, Author: Naomi  Klein
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