New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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About the Author
Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.
Table of Contents
Author's Note xiii
Introduction: Weigh-In xv
Round 1 The Setup 1
Round 2 The Characteristics of Great Content and Compelling Stories 15
Round 3 Storytell on Facebook 29
Round 4 Listen Well on Twitter 83
Round 5 Glam It Up on Pinterest 117
Round 6 Create Art on Instagram 135
Round 7 Get Animated on Tumblr 151
Round 8 Opportunities in Emerging Networks 171
Round 9 Effort 177
Round 10 All Companies Are Media Companies 181
Round 11 Conclusion 183
Round 12 Knockout 187
Most Helpful Customer Reviews
This book actually DOES live up to the hype. Gary explains the mechanics of the different platforms, which is awesome. I'm more practical and hands-on, so general concepts still leave me confused when it comes time to implement. Thankfully, Gary backs up everything he says with visuals and case studies. But what's really incredible here is that he highlights what TO do and why it works - with examples - but also what NOT to do, along with ads that have made those mistakes. All in all, very solid, practical road map to using the various platforms. I'll be using quite a few of these strategies with my own clients.
Many books hint at what to do, but this book actually shows real world examples of what to do (and what NOT to do, as well). The book was easy to follow, and gave clear examples of what to do to help market in a smart way on today's social media. For some reason B&N won't let me create as pen name, and errors out, so I have to post 'anonymously.' Roland Denzel
Gary did a great job and packed very useful information into a quick read. I learned from it and look forward to implementing some of the lessons.
Love him or hate him, Gary Vee knows how to sell in general. And especially how to sell himself, you can Google yourself how much he gets paid for a speaking gig. It's 6 figures, I'll tell you that much. His willingness to self-promote sometimes comes across as weird to some people... but it works, or else he wouldn't be here. He's not just a motivational speaker or something. He has the ability to produce eye-opening material and for that, he has my respect.