Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

by Gary Vaynerchuk


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Product Details

ISBN-13: 9780062273062
Publisher: HarperCollins Publishers
Publication date: 11/26/2013
Pages: 224
Sales rank: 31,506
Product dimensions: 7.70(w) x 9.20(h) x 0.90(d)

About the Author

Gary Vaynerchuk is chairman and CEO of VaynerX, a $150-million-plus media holding agency that includes VaynerMedia and PureWow. He is one of the world’s leading marketing experts and a four-time New York Times bestselling author. After growing his family wine business from a $4 million to a $60 million busines, he developed and now runs VaynerMedia, one of the world’s hottest digital agencies. Gary is also a prolific angel investor and venture capitalist, investing in companies including Snapchat, Facebook, Twitter, Uber, and Venmo, and cofounding the Vayner/RSE fund, among many other enterprises. He lives in New York City.

Table of Contents

Acknowledgments xi

Author's Note xiii

Introduction: Weigh-In xv

Round 1 The Setup 1

Round 2 The Characteristics of Great Content and Compelling Stories 15

Round 3 Storytell on Facebook 29

Round 4 Listen Well on Twitter 83

Round 5 Glam It Up on Pinterest 117

Round 6 Create Art on Instagram 135

Round 7 Get Animated on Tumblr 151

Round 8 Opportunities in Emerging Networks 171

Round 9 Effort 177

Round 10 All Companies Are Media Companies 181

Round 11 Conclusion 183

Round 12 Knockout 187

Notes 189

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World 4.5 out of 5 based on 0 ratings. 8 reviews.
5figureaffiliate More than 1 year ago
This book actually DOES live up to the hype. Gary explains the mechanics of the different platforms, which is awesome. I'm more practical and hands-on, so general concepts still leave me confused when it comes time to implement. Thankfully, Gary backs up everything he says with visuals and case studies. But what's really incredible here is that he highlights what TO do and why it works - with examples - but also what NOT to do, along with ads that have made those mistakes. All in all, very solid, practical road map to using the various platforms. I'll be using quite a few of these strategies with my own clients.
Anonymous More than 1 year ago
Many books hint at what to do, but this book actually shows real world examples of what to do (and what NOT to do, as well). The book was easy to follow, and gave clear examples of what to do to help market in a smart way on today's social media. For some reason B&N won't let me create as pen name, and errors out, so I have to post 'anonymously.' Roland Denzel
Anonymous More than 1 year ago
Gary did a great job and packed very useful information into a quick read. I learned from it and look forward to implementing some of the lessons.
Anonymous 3 months ago
Anonymous 5 months ago
Love him or hate him, Gary Vee knows how to sell in general. And especially how to sell himself, you can Google yourself how much he gets paid for a speaking gig. It's 6 figures, I'll tell you that much. His willingness to self-promote sometimes comes across as weird to some people... but it works, or else he wouldn't be here. He's not just a motivational speaker or something. He has the ability to produce eye-opening material and for that, he has my respect.
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