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Title: The Elusive Fan: Reinventing Sports in a Crowded Marketplace / Edition 1, Author: Ben Ryan Shields
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The Elusive Fan: Reinventing…
by Ben Ryan Shields, Irving Rein, Philip Kotler
Hardcover $43.00
Title: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd / Edition 2, Author: David McNally
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Be Your Own Brand: A…
by David McNally
Paperback from $15.61 $22.95 Current price is $15.61, Original price is $22.95.
Title: Positioning: The Battle for Your Mind / Edition 1, Author: Al Ries
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Positioning: The Battle for…
by Al Ries, Jack Trout
Paperback $22.00
Title: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business / Edition 2, Author: Ann Handley
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Content Rules: How to Create…
by Ann Handley, C. C. Chapman
#13 in Series
Paperback from $18.25 $24.00 Current price is $18.25, Original price is $24.00.
Title: The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace / Edition 1, Author: Tim Vandehey
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The Brand Called You: Make…
by Tim Vandehey, Peter Montoya
Paperback $25.00
Title: Value Proposition Design: How to Create Products and Services Customers Want / Edition 1, Author: Alexander Osterwalder
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Value Proposition Design: How…
by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos
#2 in Series
Paperback $37.00
Title: The Experience Economy, Updated Edition, Author: B. Joseph Pine
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The Experience Economy,…
by B. Joseph Pine, James H. Gilmore
Paperback from $15.58 $28.00 Current price is $15.58, Original price is $28.00.
Title: Lovemarks, Author: Kevin Roberts
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Lovemarks
by Kevin Roberts, A. G. Lafley
Hardcover $35.00
Title: Winning with Customers: A Playbook for B2B / Edition 1, Author: D. Keith Pigues
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Winning with Customers: A…
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna, Owens Corning
Hardcover $84.00
Title: The Hidden Persuaders, Author: Vance Packard
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The Hidden Persuaders
by Vance Packard, Mark Crispin Miller
Paperback $16.95
Title: Michael Jordan and the New Global Capitalism, Author: Walter LaFeber
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Michael Jordan and the New…
by Walter LaFeber
Paperback $21.95
Title: Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine / Edition 2, Author: Jeanne Bliss
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Chief Customer Officer 2.0:…
by Jeanne Bliss
Hardcover from $23.32 $30.00 Current price is $23.32, Original price is $30.00.
Title: Forces for Good: The Six Practices of High-Impact Nonprofits / Edition 2, Author: Leslie R. Crutchfield
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Forces for Good: The Six…
by Leslie R. Crutchfield, Heather McLeod Grant, J. Gregory Dees
#403 in Series
Hardcover $35.00
Title: The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, Author: Thomas Frank
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The Conquest of Cool: Business…
by Thomas Frank
Paperback $23.00
Title: The Worlds of a Maasai Warrior: An Autobiography / Edition 1, Author: Tepilit Ole Saitoti
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The Worlds of a Maasai Warrior…
by Tepilit Ole Saitoti, John Galaty
Paperback from $20.39 $29.95 Current price is $20.39, Original price is $29.95.
Title: How to Get Ideas / Edition 2, Author: Jack Foster
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How to Get Ideas / Edition 2
by Jack Foster, Larry Corby
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Paperback from $16.24 $22.95 Current price is $16.24, Original price is $22.95.
Title: Where am I Wearing?: A Global Tour to the Countries, Factories, and People That Make Our Clothes / Edition 2, Author: Kelsey Timmerman
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Where am I Wearing?: A Global…
by Kelsey Timmerman
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Paperback from $11.33 $18.95 Current price is $11.33, Original price is $18.95.
Title: A Technique for Producing Ideas / Edition 1, Author: James Young
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A Technique for Producing…
by James Young, William Bernbach
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Paperback $11.00
Title: Social Media for Fashion Marketing: Storytelling in a Digital World, Author: Wendy K. Bendoni
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Social Media for Fashion…
by Wendy K. Bendoni
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Paperback $54.95
Title: Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts / Edition 2, Author: Jon Spoelstra
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Marketing Outrageously Redux:…
by Jon Spoelstra, Mark Cuban
Paperback from $11.15 $17.99 Current price is $11.15, Original price is $17.99.

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