A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry
Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
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Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:
- Identify your niche and authentically connect with your audience
- Stay on top of trends, understand your analytics, and strategically go viral
- Gracefully navigate online hate and create a cancel-proof personal platform
- Establish steady business practices for yourself and healthy, burnout-free boundaries
- Reach out to brands, write winning pitches, and land your dream partnerships
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
Attention is the New Currency: The Ultimate Guide to Standing Out and Getting Paid on Social Media
A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry
Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:
- Identify your niche and authentically connect with your audience
- Stay on top of trends, understand your analytics, and strategically go viral
- Gracefully navigate online hate and create a cancel-proof personal platform
- Establish steady business practices for yourself and healthy, burnout-free boundaries
- Reach out to brands, write winning pitches, and land your dream partnerships
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
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Product Details
| ISBN-13: | 9781637748817 |
|---|---|
| Publisher: | BenBella Books |
| Publication date: | 08/25/2026 |
| Sold by: | SIMON & SCHUSTER |
| Format: | eBook |
| Pages: | 320 |
About the Author
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