Crowdfunding Basics In 30 Minutes: How to use Kickstarter, Indiegogo, and other crowdfunding platforms to support your entrepreneurial and creative dreams

Crowdfunding Basics In 30 Minutes: How to use Kickstarter, Indiegogo, and other crowdfunding platforms to support your entrepreneurial and creative dreams

by Michael J Epstein

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Overview

New crowdfunding guide! Just a few short years ago, if you wanted to produce a new gadget or raise money to make an independent film, you had no choice but to scrape together funding on your own ... or hope a generous friend or relative might put up seed capital. These days, there's a new approach: crowdfunding. Sites such as Kickstarter, Indiegogo, and GoFundMe can not only help you raise money to fund your idea or cause, they can also help you establish a community of enthusiastic supporters.

In Crowdfunding Basics In 30 Minutes, author and crowdfunding expert Michael J. Epstein explains how to plan and execute a successful crowdfunding campaign. In a single sitting, you will learn about the different types of crowdfunding projects that are possible, including entrepreneurial startups, creative or artistic projects, charities and community causes, individual support campaigns, and patronage funding.

This crowdfunding book covers budgeting basics as well as goal-setting, not to mention the importance of preparing professional-looking campaign assets such as video clips, photographs, and calls-to-action. The author explains how to design reward tiers that not only attract backers, but also won't bankrupt your budget. Other topics include:


  • Determining how much money you can raise
  • Pros and cons of platforms including Kickstarter, Indiegogo, GoFundMe, Patreon, and more
  • All-or-nothing campaigns vs. partial funding campaigns vs. patronage systems
  • How to plan and budget a crowdfunding campaign
  • Time requirements for organizers
  • Hidden costs, from shipping to backer melt
  • Taxes and legal requirements
  • Best practices for tiered rewards
  • Telling your story with images, video, and text
  • Ten top tips for creating a great campaign video
  • Six tips for an effective text pitch
  • Nine best practices for tiered rewards
  • Why campaigns fail: 10 pitfalls to avoid
  • How to keep momentum going in a lagging campaign
  • The art of communicating with crowdfunding backers


Throughout Crowdfunding Basics In 30 Minutes, Epstein cites his extensive experience organizing crowdfunding campaigns as well examples from some of the hundreds of other campaigns he has backed. If you have been dreaming about launching your own crowdfunding project, this crowdfunding book will be an invaluable guide. Order it today!

Product Details

ISBN-13: 9781939924742
Publisher: i30 Media Corporation
Publication date: 03/13/2017
Pages: 104
Product dimensions: 6.00(w) x 9.00(h) x 0.22(d)

About the Author

Michael J. Epstein is a Los Angeles-based filmmaker, writer, musician, and scientist. His work has been featured in TIME, Scientific American, The Wall Street Journal, USA Today, SPIN, CURVE, Famous Monsters, and Fangoria. Michael's feature films TEN, Magnetic, and Blood of the Tribades were all funded using Kickstarter.

Table of Contents

INTRODUCTION


  • The growth of crowdfunding
  • Examples of great crowdfunding projects
  • How can crowdfunding work for you?


CHAPTER 1



  • Why crowdfunding?
  • Crowdfunding and investing laws
  • The importance of being the underdog
  • Crowdfunding philosophies: donations vs. sales
  • Crowdfunding is not just about money
  • What kinds of projects are suitable?
    • Creative
    • Entrepreneurial
    • Public good/charity
    • Individual support
    • Patronage Mixed




CHAPTER 2



  • Planning the campaign
  • Choosing the right platform
    • All-or-nothing systems for creative or entrepreneurial projects (Kickstarter)
    • Partial-funding systems for creative or entrepreneurial projects (Indiegogo)
    • Presale systems for creative projects (PledgeMusic)
    • Project-resource systems for creative projects (Seed&Spark)
    • Patronage systems (Patreon)
    • Individual support (GoFundMe)
    • Public good/charity (GlobalGiving)


  • Time, budget, and legal considerations
  • Time requirements: longer than you think!
  • Creating an accurate crowdfunding budget
  • How much can you raise?
  • Campaign validation and stretch goals
  • How long should your campaign run?
  • Hidden costs, from shipping to “backer melt”
  • Taxes and legal requirements


CHAPTER 3



  • Preparing campaign assets and rewards
  • Telling your story with video, images, and text
  • Ten tips for creating a great video
  • Perfecting the written pitch
  • Six tips for an effective text pitch
  • Crafting a call to action
  • Setting up tiered rewards
  • Sample rewards, from $1 to over $100
  • Tier level vs. backer support
  • Nine best practices for structuring rewards


CHAPTER 4



  • Running the campaign
  • How to get people excited about your campaign
  • The art of communicating with backers
  • Keeping the momentum going
  • Why campaigns fail: 10 pitfalls to avoid
  • Sample campaign timeline


CHAPTER 5



  • After the campaign
  • Post-funding activities
  • Staying in touch with backers
  • Fulfilling rewards


Conclusion

Index

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