A rigorous and fascinating examination of the power of language to spellbind us all. Montell’s command over cultish language makes her as mesmerizing and charismatic as the gurus she dissects.
We’re all susceptible to coercion, and Montell’s phenomenal book that chilling point as clear as can be.
Whip-smart, engaging, and utterly intriguing. Cultish is a witty and thorough examination of power, community, words, and the junctures between them.
Compulsively readable and startlingly of-the-moment, this witty, slick, and self-assured book is as intriguing as the spellbinding groups it examines.
At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.
You will never think of cults the same way again—this is an unforgettable look at human nature and the power of language. I couldn’t put it down. Amanda Montell blends true journalistic sorcery with her trademark humor and intrepid curiosity to create a linguistic narrative so delicious and searingly smart, you will wonder, like I did, can we join her cult? If so, count me in as a follower for life. I’ll read anything this woman writes.
A playful but canny exploration of the ways language can entrance and beguile us—sometimes past the point of no return.
2021-04-28
A scrutiny of the social science behind cult communication.
With the same verve demonstrated in her debut on feminism and language, Wordslut (2019), Montell explores how language can manipulate masses of people in detrimental ways. Using accessible prose, the author discusses the varied definitions of the word cult, the dangers of universally demonizing its terminology, and its murky history as society’s relationship with spirituality has evolved. Montell has always been intrigued by her father’s involvement in the Synanon movement in the 1970s, and she explores a wide range of “fanatical fringe groups with extreme ideologies.” The author compares their initial appeal to scanning the scene of an accident: The brain must assess the personal threat level and activate its “fight or flight” reaction. There is also the organic human need for communal intimacy, purpose, belonging, and organizational order. Montell intensively explores how the misleading euphemisms, politicized buzzwords, mantras, and subconsciously suggestive phrasing of “cult language” can be channeled and weaponized to mercilessly exploit participants of such “organizations” as QAnon or the notorious sex-trafficking group NXIVM. The author is an engaging storyteller, sharing tales of bizarre cult behavior found in a vast spectrum of memberships and organizations, including her own hard-sell encounter with Hollywood Scientologists. She also explores the mechanics of complex, multilevel marketing schemes like Amway. She chronicles her often shocking interviews with people who have been seduced by shadowy New Age groups like the 3HO Foundation as well as survivors of suicide cults like the Jonestown People’s Temple and the doomsayers of the Heaven’s Gate group. Of course, any discussion of cultlike language would be incomplete without hard-core fitness programs, and Montell diligently examines CrossFit, Peloton, and SoulCycle. With a provocative combination of interviews, anecdotes, and scientific and psychological research, Montell educates and empowers readers to become more aware of “the varying dialects of Cultish that imbue our daily lives.”
A fascinating, enthusiastic narrative on the loaded language of cults.
A fascinating, enthusiastic narrative on the loaded language of cults. — Kirkus Reviews
“A rigorous and fascinating examination of the power of language to spellbind us all. Montell’s command over cultish language makes her as mesmerizing and charismatic as the gurus she dissects.” — Molly Ringwald, actress and author of When It Happens to You
“At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.” — Refinery29.com
“You will never think of cults the same way again—this is an unforgettable look at human nature and the power of language. I couldn’t put it down. Amanda Montell blends true journalistic sorcery with her trademark humor and intrepid curiosity to create a linguistic narrative so delicious and searingly smart, you will wonder, like I did, can we join her cult? If so, count me in as a follower for life. I’ll read anything this woman writes.” — Chelsea Bieker, author of Godshot
“Whip-smart, engaging, and utterly intriguing. Cultish is a witty and thorough examination of power, community, words, and the junctures between them.” — Alexis Henderson, author of The Year of the Witching
“A playful but canny exploration of the ways language can entrance and beguile us—sometimes past the point of no return.” — Elisabeth Thomas, author of Catherine House
“One of those life-changing reads that makes you see— or, in this case, hear—the whole world differently.” — Megan Angelo, author of Followers
“Compulsively readable and startlingly of-the-moment, this witty, slick, and self-assured book is as intriguing as the spellbinding groups it examines.” — Andrea Bartz, author of The Lost Night and The Herd
“We’re all susceptible to coercion, and Montell’s phenomenal book that chilling point as clear as can be.” — Bitch Magazine
