ISBN-10:
0415234557
ISBN-13:
2900415234558
Pub. Date:
07/28/2001
Publisher:
Taylor & Francis
Discourse of Advertising / Edition 2

Discourse of Advertising / Edition 2

by Guy Cook
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Product Details

ISBN-13: 2900415234558
Publisher: Taylor & Francis
Publication date: 07/28/2001
Series: Interface Series
Edition description: New Edition
Pages: 272
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement

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