Discourse of Advertising / Edition 2

by Guy Cook

Overview

The second-edition of The Discourse of Advertising has been substantially revised and includes new material from advertisements for Philips, Wonderbra, Wrigleys and others. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.

Product Details

ISBN-13:	2900415234558
Publisher:	Taylor & Francis
Publication date:	07/28/2001
Series:	Interface Series
Edition description:	New Edition
Pages:	272
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement